Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. • Integration of key topics that are part of the daily fabric of marketing―globalization, social media, ethics, and marketing analytics. • Seamlessly integrated results-driven technology. • The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.

Marketing Loose Leaf

Business & Money

Hunt, Shane

Mello, John

Deitz, George

Marketing & Sales

McGraw=Hill

About the Author\nJohn E. Mello (PhD Tennessee) is a Professor of Supply Chain Management and Director, Center for Supply Chain Management, Arkansas State University. Prior to entering academia, he spent 28 years in the consumer-packaged goods industry in various supply chain management positions. He is the Neil Griffin College of Business Excellence in Graduate Teaching award winner for 2012 and 2018, and Excellence in Research for 2014. His research has been published in Foresight: The International Journal of Applied Forecasting, Journal of Business Forecasting, Journal of Business Logistics, Journal of Supply Chain Management, International Journal of Physical Distribution and Logistics Management, International Journal of Logistics Management, and Transportation Journal, Transportation Research Part E.\nDr. C. Shane Hunt received his PhD in marketing from Oklahoma State University. Shane has won numerous awards for his teaching, including the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year at Arkansas State University, the 2011 Excellence in Undergraduate Teaching Award, the 2015 Honors Professor of the Year Award, and the 2019 National Teaching Innovation Award presented by the Association of Collegiate Marketing Educators.\nShane’s research has appeared in the Journal of Personal Selling and Sales Management, the Journal of Business Logistics, and other leading marketing journals. He has presented to numerous organizations including the American Marketing Association and the National Conference in Sales Management.\nAfter completing his MBA degree, Shane went to work for a Fortune 500 company in Tulsa, Oklahoma, and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous strategic initiatives. In addition to his role as a professor, Shane also serves as a consultant, speaker, and board member for businesses and nonprofit organizations across the country.\nShane is now the Dean of the College of Business and Michael C. Ruettgers Professor of Marketing at Idaho State University. He lives in Pocatello, ID, with his wife, Jenifer, and their two children, Andrew and Sarah.\nDr. Deitz is an Associate Professor in the Department of Marketing and Supply Chain Management and the Director of the Customer NeuroInsights Research Laboratory (CNRL) at The University of Memphis. He received his Ph.D. from The University of Alabama and hold Bachelors and Master’s degrees from West Virginia University. Prior to beginning his academic career, he worked for more than 10 years as a sales and marketing executive for several leading software companies. Dr. Deitz’ substantive research involves strategic marketing issues, primarily in the context of services, retail, and “creative industries” (e.g., software development, film). In his role as Director of FCBE’s new “neuro” lab, he also pursues research opportunities that emphasize the application of physiological and neurological measurement systems in studying the influence of attention and emotion upon decision making. His work has been published in a number of leading journals, including the Journal of Business Venturing, Journal of Services Research, Journal of Public Policy and Marketing, Industrial Marketing Management, Psychology and Marketing, and the Journal of Business Logistics. His research has been recognized at a number of international conferences, including the AMA Summer Educators’ and the Society of Marketing Science conferences. In addition, Dr. Deitz serves on the editorial review board for the Journal of Advertising, the Journal of Supply Chain Management, and the International Journal of Physical Distribution and Logistics Management.\nHunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st ne

Marketing

Hunt, Shane C.

Mello, John E.

Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. Integration of key topics that are part of the daily fabric of marketing― globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.

McGraw–Hill Education

Hunt&nbsp;Marketing&nbsp;emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major!&nbsp; The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: * A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. &nbsp;Features like Career Tips,Executive Perspectives and Today's Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. * Integration of key topics that are part of the daily fabric of marketing-- globalization, social media, ethics, and marketing analytics.&nbsp; These are covered THROUGHOUT the product and not in a single chapter. * Seamlessly integrated results-driven technology. &nbsp;Shane Hunt writes all of the Connect application exercises and teaches using Connect every year!&nbsp; The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. * The right content for a semester-long course.&nbsp; Chapters are direct, concise,and approachable in length and written in an upbeat tone.&nbsp; In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.&nbsp;

Sales is at the heart of modern business. Understanding and using aspects of sales in order to improve for-profit businesses, not-for-profit organizations, and students’ career prospects is a critical and relevant to all students, regardless of their major. Career success for students will be determined in part by how well they tell their personal narrative and sell themselves to employers, investors, or graduate schools.\nIntroducing Hunt/Deitz/Hansen: Professional Selling 1e , developed for today’s instructors to inspire and motivate tomorrow’s leaders, because everyone is a salesperson.\nThree goals of this product are to: 
• Provide up-to-date professional selling content that is high quality, socially responsible and right-sized for various course lengths and modalities settings 
• Engage students with a highly readable narrative infused with modern and relevant examples 
• Integrate cutting-edge digital resources to enhance teaching and learning

Professional Selling

Hansen, John D.

Product Description 
Sales is at the heart of modern business. Understanding and using aspects of sales in order to improve for-profit businesses, not-for-profit organizations, and students’ career prospects is a critical and relevant to all students, regardless of their major. Career success for students will be determined in part by how well they tell their personal narrative and sell themselves to employers, investors, or graduate schools. \nIntroducing 
 Hunt/Deitz/Hansen: Professional Selling 1e , developed for today’s instructors to inspire and motivate tomorrow’s leaders, 
because everyone is a salesperson.\nThree goals of this product are to: 
• Provide up-to-date professional selling content that is high quality, socially responsible and right-sized for various course lengths and modalities settings 
• Engage students with a highly readable narrative infused with modern and relevant examples 
• Integrate cutting-edge digital resources to enhance teaching and learning\nAbout the Author 
Dr. Shane Hunt received his Ph.D. in Marketing from Oklahoma State University, 
where he was an AMA-Sheth Foundation and National Conference in Sales Management Doctoral Fellow. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars; the 2010 Lt. Col. Barney Smith Award as Professor of the Year at Arkansas State University; the 2015 Honors Professor of the Year Award at Arkansas State University; and the 2019 National Teaching Innovation Award from the Association of Collegiate Marketing Educators.\nPrior to teaching, Shane used his MBA from the University of Oklahoma working for a Fortune 500 company in Tulsa. He spent eight years as a pricing analyst, product manager, and business development manager overseeing numerous mergers and acquisitions initiatives. Shane’s research has appeared in The Journal of Personal Selling and Sales Management and The Journal of Business Logistics. He has been invited to present to numerous organizations including the American Marketing Association and the National Conference in Sales Management. In addition to his role as a professor and dean, Shane also serves as a consultant, speaker, and board member for businesses and nonprofit organizations across the country.\nToday, Shane serves as the dean of the College of Business and a professor of marketing at Idaho State University. He lives in Pocatello, Idaho, with his wife Jenifer; they have two children, Andrew and Sarah.\nDr. Deitz is an Associate Professor in the Department of Marketing and Supply Chain Management and the Director of the Customer NeuroInsights Research Laboratory (CNRL) at The University of Memphis. He received his Ph.D. from The University of Alabama and hold Bachelors and Master’s degrees from West Virginia University. Prior to beginning his academic career, he worked for more than 10 years as a sales and marketing executive for several leading software companies. Dr. Deitz’ substantive research involves strategic marketing issues, primarily in the context of services, retail, and “creative industries” (e.g., software development, film). In his role as Director of FCBE’s new “neuro” lab, he also pursues research opportunities that emphasize the application of physiological and neurological measurement systems in studying the influence of attention and emotion upon decision making. His work has been published in a number of leading journals, including the Journal of Business Venturing, Journal of Services Research, Journal of Public Policy and Marketing, Industrial Marketing Management, Psychology and Marketing, and the Journal of Business Logistics. His research has been recognized at a number of international conferences, including the AMA Summer Educators’ and the Society of Marketing Science conferences. In addition, Dr. Deitz serves on the editorial review board for the Journal of Advertising, the Journal of Supply Chain Management, and the Interna

Loose Leaf for Professional Selling

Hunt, C. Shane

New York, NY : McGraw Hill LLC

Loose Leaf for Professional Selling: 2024 Release

Hunt/Mello/Deitz Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: 
• A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips, Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. 
• Integration of key topics that are part of the daily fabric of marketing― globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. 
• Seamlessly integrated results-driven technology. Shane Hunt personalized the writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. 
• The right content for a semester-long course. Chapters are direct, concise, and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.

Loose Leaf Marketing

See the best price to sell, buy, or rent books by Deitz, George. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Deitz, George

See the best price to sell, buy, or rent books by Deitz, George. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Loose Leaf

Marketing

Marketing

Marketing Loose Leaf

Professional Selling

Loose Leaf for Professional Selling

Professional Selling

Loose Leaf for Professional Selling: 2024 Release

Marketing

Loose Leaf Marketing