Marketing

About the Author\nJohn E. Mello (PhD Tennessee) is a Professor of Supply Chain Management and Director, Center for Supply Chain Management, Arkansas State University. Prior to entering academia, he spent 28 years in the consumer-packaged goods industry in various supply chain management positions. He is the Neil Griffin College of Business Excellence in Graduate Teaching award winner for 2012 and 2018, and Excellence in Research for 2014. His research has been published in Foresight: The International Journal of Applied Forecasting, Journal of Business Forecasting, Journal of Business Logistics, Journal of Supply Chain Management, International Journal of Physical Distribution and Logistics Management, International Journal of Logistics Management, and Transportation Journal, Transportation Research Part E.\nDr. C. Shane Hunt received his PhD in marketing from Oklahoma State University. Shane has won numerous awards for his teaching, including the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year at Arkansas State University, the 2011 Excellence in Undergraduate Teaching Award, the 2015 Honors Professor of the Year Award, and the 2019 National Teaching Innovation Award presented by the Association of Collegiate Marketing Educators.\nShane’s research has appeared in the Journal of Personal Selling and Sales Management, the Journal of Business Logistics, and other leading marketing journals. He has presented to numerous organizations including the American Marketing Association and the National Conference in Sales Management.\nAfter completing his MBA degree, Shane went to work for a Fortune 500 company in Tulsa, Oklahoma, and spent eight years working as a pricing analyst, product manager, and business development manager overseeing numerous strategic initiatives. In addition to his role as a professor, Shane also serves as a consultant, speaker, and board member for businesses and nonprofit organizations across the country.\nShane is now the Dean of the College of Business and Michael C. Ruettgers Professor of Marketing at Idaho State University. He lives in Pocatello, ID, with his wife, Jenifer, and their two children, Andrew and Sarah.\nDr. Deitz is an Associate Professor in the Department of Marketing and Supply Chain Management and the Director of the Customer NeuroInsights Research Laboratory (CNRL) at The University of Memphis. He received his Ph.D. from The University of Alabama and hold Bachelors and Master’s degrees from West Virginia University. Prior to beginning his academic career, he worked for more than 10 years as a sales and marketing executive for several leading software companies. Dr. Deitz’ substantive research involves strategic marketing issues, primarily in the context of services, retail, and “creative industries” (e.g., software development, film). In his role as Director of FCBE’s new “neuro” lab, he also pursues research opportunities that emphasize the application of physiological and neurological measurement systems in studying the influence of attention and emotion upon decision making. His work has been published in a number of leading journals, including the Journal of Business Venturing, Journal of Services Research, Journal of Public Policy and Marketing, Industrial Marketing Management, Psychology and Marketing, and the Journal of Business Logistics. His research has been recognized at a number of international conferences, including the AMA Summer Educators’ and the Society of Marketing Science conferences. In addition, Dr. Deitz serves on the editorial review board for the Journal of Advertising, the Journal of Supply Chain Management, and the International Journal of Physical Distribution and Logistics Management.\nHunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st ne