Brands are at a crossroads. Today's marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim, the brands with

Creating Passion Brands: Getting to the Heart of Branding

Business & Money

Edwards, Helen

Day, Derek

Marketing & Sales

Kogan Page Business Books

Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century. 
Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.

Creating Passion Brands: How to Build Emotional Brand Connection with Customers

Kogan Page.

Ghost Writers

Humor & Entertainment

Brady de Garcia, Todd

Writers Group, Lago Vista

Warr, J E

Goodman, Delon

Hardesty, Lee

Seibert, Raymond

Seibert, Anna Jean

Harwell, M C

Humor

Advanced Concept Design

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Books by Day, Derek