Creating Passion Brands: How to Build Emotional Brand Connection with Customers
Description:
Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how brands such as Harley-Davidson, Google, Zara clothing, and Camper shoes have outstripped the growth of their peers by igniting passion among employees and consumers alike. They are "passion brands," and they show the way forward for marketing in the 21st century.
Drawing on both research and academic theory, the authors put forward a practical, systematic approach to the business of creating passion brands from existing brands. Always vivid, often contentious, Creating Passion Brands shows what really counts at the heart of branding today.
Best prices to buy, sell, or rent ISBN 9780749447625
Frequently Asked Questions about Creating Passion Brands: How to Build Emotional Brand Connection with Customers
The price for the book starts from $7.12 on Amazon and is available from 17 sellers at the moment.
If you’re interested in selling back the Creating Passion Brands: How to Build Emotional Brand Connection with Customers book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Creating Passion Brands: How to Build Emotional Brand Connection with Customers book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.