Creating Passion Brands: Getting to the Heart of Branding
Description:
Brands are at a crossroads. Today's marketers face flat growth, regulated markets, rapacious retailers and cynical consumers. And yet some brands rise above the issues to ignite passionate advocacy in consumers and employees alike. These are the brands with the imagination to stand for something rather than just following the latest consumer whim, the brands with
Best prices to buy, sell, or rent ISBN 9780749443702
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The Creating Passion Brands: Getting to the Heart of Branding book is in very low demand now as the rank for the book is 7,677,077 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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