Industrial marketing: Cases and concepts

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Industrial marketing: Cases and concepts image
ISBN-10:

0134615093

ISBN-13:

9780134615097

Edition: 3rd
Released: Jan 01, 1983
Publisher: PRENTICE/HALL
Format: Hardcover, 610 pages

Description:

This case book in industrial marketing focuses on the marketing strategies in a wide range of industrial companies, confronting typical problems that industrial markets face, and offering insight into how industrial buyers make purchase decisions. The book has realistic case studies (thoroughly tested on Harvards's MBA program)

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