Basic Marketing Research (Productivity Software Guide Series)

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Basic Marketing Research (Productivity Software Guide Series) image
ISBN-10:

0030072786

ISBN-13:

9780030072789

Released: Jan 01, 1988
Publisher: Dryden Press
Format: Paperback, 765 pages

Description:

This introductory text breaks the maze of marketing research down into seven stages. A managerial emphasis, new photo essays, profiles of marketing research professionals, and research studies provide views of modern practice in the field.

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