Marketing Research Method Foundations 7e

(7)
Marketing Research Method Foundations 7e image
ISBN-10:

0030238161

ISBN-13:

9780030238161

Edition: 7
Released: Jan 01, 1999
Format: Hardcover

Description:

OVERVIEW
This market leader has established itself as a classic through six previous editions. It has done so by presenting the material from both a quantitative and qualitative perspective, and allowing the students to develop an appreciation for the six stages of the research process.

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