<p>  This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing.  Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations.  For marketing practitioners and those in the business ethics field. </p>

Ethical Marketing

Business & Money

Klein, Thomas

Murphy, Patrick

Laczniak, Gene

Bowie, Norman

Business Culture

Pearson

Ethical Theory and Business Mythinkinglab Standalone Access Card

Beauchamp, Tom L.

Arnold, Denis

Pearson College Div

<p>This work provides a critical look at business practice in the early 21st century and suggests changes that are both practical and normatively superior. Several chapters present a reflection on business ethics from a societal or macro-organizational point of view. It makes a case for the economic and moral superiority of the sustainability capitalism of the European Union over the finance-based model of the United States. Most major themes in business ethics are covered and some new ones are introduced, including the topic of the right way to teach business ethics. The general approach adopted in this volume is Kantian. Alternative approaches are critically evaluated.</p>

Business Ethics in the 21st Century (Issues in Business Ethics, 39)

Management & Leadership

Springer

This work provides a critical look at business practice in the early 21st century and suggests changes that are both practical and normatively superior. Several chapters present a reflection on business ethics from a societal or macro-organizational point of view. It makes a case for the economic and moral superiority of the sustainability capitalism of the European Union over the finance-based model of the United States. Most major themes in business ethics are covered and some new ones are introduced, including the topic of the right way to teach business ethics. The general approach adopted in this volume is Kantian. Alternative approaches are critically evaluated.

Business Ethics in the 21st Century (Eminent Voices in Business Ethics)

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