This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. For marketing practitioners and those in the business ethics field.

Ethical Marketing

Business & Money

Klein, Thomas

Murphy, Patrick

Laczniak, Gene

Bowie, Norman

Business Culture

Pearson

Moving Boxes by Air

Air cargo is a key element of the global supply chain. It allows outsourcing of manufacturing to other countries and links production in both multinational and smaller enterprises. It has also been the most important driver of certain export industries in countries such as South Africa, Kenya and Chile. As a component of the air transport industry, air cargo makes the crucial difference between profit and loss on many long-haul routes.\nThis second edition of Moving Boxes by Air offers a comprehensive and up-to-date guide to the business and practices of air cargo, with chapters dedicated to key issues such as current trends, market characteristics, regulation, airport terminal operations, pricing and revenues, and environmental impacts. The book illustrates the recent emphasis on mergers at the expense of alliances, which have not had the impact that they had on passenger operations. The section on security has been expanded to assess in more depth the threats to aircraft from terrorists, particularly in the lower cargo and passenger baggage compartments. Surcharges are examined and the book considers whether all airlines will follow the lead of some to do away with both fuel and security surcharges. The book concludes with a summary of the latest industry forecasts.\nFully updated throughout, this edition is the definitive guide to air cargo for professionals within both the aviation and freight industries.

Morrell, Peter S.

Humor & Entertainment

Routledge

Air cargo is a key element of the global supply chain. It allows outsourcing of manufacturing to other countries and links production in both multinational and smaller enterprises. It has also been the most important driver of certain export industries in countries such as South Africa, Kenya and Chile. As a component of the air transport industry, air cargo makes the crucial difference between profit and loss on many long-haul routes. This second edition of Moving Boxes by Air offers a comprehensive and up-to-date guide to the business and practices of air cargo, with chapters dedicated to key issues such as current trends, market characteristics, regulation, airport terminal operations, pricing and revenues, and environmental impacts. The book illustrates the recent emphasis on mergers at the expense of alliances, which have not had the impact that they had on passenger operations. The section on security has been expanded to assess in more depth the threats to aircraft from terrorists, particularly in the lower cargo and passenger baggage compartments. Surcharges are examined and the book considers whether all airlines will follow the lead of some to do away with both fuel and security surcharges. The book concludes with a summary of the latest industry forecasts. Fully updated throughout, this edition is the definitive guide to air cargo for professionals within both the aviation and freight industries.

Thomas Klein untersucht die Politisierung der Geschichte der "Unabhangigen Friedensbewegung" und der politisch-alternativen Gruppen in Ost-Berlin wahrend der 80er Jahre. In diesem Zeitraum entwickelten pazifistische Gruppierungen innerhalb der evangelischen Kirche und Teile der in den 70er Jahren entstandenen politischen Opposition neue Formen der Zusammenarbeit, die in der "Unabhangigen Friedensbewegung" wirksam wurden. Der Autor untersucht die Inhalte des oppositionellen Handelns und das veranderte Selbstverstandnis der Gruppen. Er zeigt auf, wie sich dieses Geflecht politisch alternativer Gruppen der unabhangigen Friedens-, Okologie- und Menschenrechtsbewegung zum bedeutendsten Segment im oppositionellen Spektrum in der DDR entwickelte. Weitere Untersuchungsschwerpunkte sind der Wandel der staatlichen Repressions- und Herrschaftstechniken sowie die Ausnutzung der divergierenden Interessen der oppositionellen Akteure durch die Sicherheitsorgane oder andere Instanzen der Staatsmacht.

Frieden Und Gerechtigkeit!: Die Politisierung Der Unabhangigen Friedensbewegung in Ost-berlin Wahrend Der 80er Jahre (Zeithistorische Studien, 38) (German Edition)

History

Europe

Vandenhoeck & Ruprecht Gmbh & Co

Nichteheliche Lebensgemeinschaften: Analysen zum Wandel partnerschaftlicher Lebensformen (German Edition)

Politics & Social Sciences

Social Sciences

VS Verlag für Sozialwissenschaften

Osteoporose: als Folge fehlerhafter Ernährung und Lebensweise. Über die Irrtümer der Osteoporose-Medizin und die Kunst, gesund zu bleiben

Helden, Raimund von

Hygeia Verlag

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Books by Klein, Thomas