Ethical Marketing
Description:
This book examines, discusses and provides guidance on ethical issues facing marketing practitioners. It begins with an examination of the major ethical theories and applies them in a marketing context. This book accentuates the positive practices that business firms can employ to bring about more ethical marketing. Coverage provides a thorough examination of marketing ethics (advertising, product safety and targeting markets) as well as marketing research, product counterfeiting, channels of distribution, selling practices and how to implement ethics into marketing organizations. For marketing practitioners and those in the business ethics field.
Best prices to buy, sell, or rent ISBN 9780131848146
Frequently Asked Questions about Ethical Marketing
The price for the book starts from $8.99 on Amazon and is available from 20 sellers at the moment.
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The Ethical Marketing book is in very low demand now as the rank for the book is 3,825,086 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Ethical Marketing book within the last three months was on November 11 and it was $2.77.