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Writing Without Bullshit: Boost Your Career by Saying What You Mean

Business & Money

Bernoff, Josh

Business Culture

Harper Business

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. Using tools and data straight from Forrester, you ll learn how to: -Evaluate new social technologies as they emerge -Determine how different groups of consumers are participating in social technology arenas -Apply a four-step process for formulating your future strategy -Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image. "Groundswell is jammed with big ideas, useful stories, and quotable stats. This is the new industrial revolution. Are you on board?" -Seth Godin, author, Meatball Sundae "This book will rock your world, if social technology hasn't rocked it already. It's a tsunami of unstoppable force. Amazon, Procter &amp; Gamble, Facebook, Google, and Dell are profiting from the crest of the wave. Are you? Li and Bernoff are the apostles of the tsunami. This book will be your bible." -Scott Cook, Founder and Chairman of the Executive Committee, Intuit Groundswell provides practical advice on how to stay nimble and flexible in an ever-morphing digital world. Enabling your company to respond to change quickly especially when talking to and supporting your consumers is essential for business success. -Cathie Black, President, Hearst Magazines "The first phase of the Internet was about getting everyone connected. In this next phase, which changes the way we work, live, play, and learn, we re starting to realize the value of those connections as well as the new communications and experiences those interactions lead to the human network. Groundswell effectively documents this shift and underscores the opportunities available to all from this major market transition." -John T. Chambers, Chairman and CEO, Cisco "Heed the Groundswell! It's critical reading and helped us master the new dynamics of social media." -Christina Norman, President, MTV "Groundswell is a comprehensive look at the tidal wave of change engulfing marketers. Nobody should attempt to engage the newly empowered and emboldened consumer without first hearing what Li and Bernoff have to say on the subject." -Clark Kokich, CEO, Avenue A | Razorfish "Social technologies and the groundswell impact every business and organization worldwide. Li and Bernoff have written an insightful book that takes a refreshing research-driven approach to helping businesses transform themselves and successfully navigate this new dynamic landscape." -Steve Rubel, Senior Vice President, Edelman Digital, and columnist for Advertising Age

Groundswell: Winning in a World Transformed by Social Technologies

Li, Charlene

Industries

Harvard Business Review Press

Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies." So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers' needs to know. The book includes three core chapters from the original bestseller that focus on market research, marketing, and spreading word-of-mouth among your best customers. Sure, you already know that customers are writing about your products on blogs or talking about your brand on Twitter and Facebook. Now, turn that interest into opportunity and profit. In these economic times, marketers like you are increasing their investment in social technologies, while cutting back on more traditional expenses. Why? Because they work—no matter the economic climate. Marketing in the Groundswell shows you how you can build social applications, measure their results, and use the social technology movement to your company's advantage.

Marketing in the Groundswell

Marketing & Sales

Is Your Company EMPOWERED for Success? You know it’s happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers? How can you be one? And just as important—how can you lead them? We call them HEROes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now come to the table armed with more data and access than ever before, and in many cases, your company is overmatched. In Empowered, Forrester’s Josh Bernoff—coauthor of the pioneering book Groundswell—and Ted Schadler explain how to transform your company by unleashing the mighty force of these HEROes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company. The truth is, one in three of your information workers already use easily accessible technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these critical employees, company managers, and the IT department: HEROes build new solutions to meet customer needs, management sets clear rules while encouraging more experimentation, and IT expands its role to both support and secure these solutions. Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition: <ul>
<li>Statistical analysis of the 16% of customers who account for 80% of the online influence</li> <li>The four-step IDEA process to transform customer-facing service, marketing, and mobile applications</li> <li>A tool to score HERO projects on value and effort, to offer guidance on which projects to support</li> <li>The HERO index: A scorecard of the industries and departments with the most—and the fewest—HEROes</li> <li>Roadmaps for collaboration systems that stimulate and support HERO innovation</li> <li>The game plan for IT’s new role as a key partner in technology ideas throughout the company</li> <li>Dozens of case studies and examples from firms in every industry, from retail to business services Armed with an arsenal of exciting and valuable new technologies, your employees are already transforming the way you do business. You can lead them or block them—it’s your choice. Empowered will help you make the right decision.</li> </ul>

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

Schadler, Ted

Management & Leadership

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to: · Evaluate new social technologies as they emerge · Determine how different groups of consumers are participating in social technology arenas · Apply a four-step process for formulating your future strategy · Build social technologies into your business Groundswell is required reading for executives seeking to protect and strengthen their company's public image.

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

Handley, Ann

Baer, Jay

Naslund, Amber

Chapman, CC

Gildan Media

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:� Evaluate new social technologies as they emerge� Determine how different groups of consumers are participating in social technology arenas� Apply a four-step process for formulating your future strategy� Build social technologies into your businessGroundswell is required listening for executives seeking to protect and strengthen their company's public image.

Your Coach In A Box

En todo momento, los consumidores, a traves de infinidad de blogs, estan informando, compartiendo, criticando y recomendando los productos y servicios que consumen cotidianamente y opinando acerca de cada una de las acciones que emprenden las empresas. El auge de sitios de encuentro como Facebook, MySpace y tantos otros han dado nacimiento a un nuevo fenomeno de movimientos sociales conectados y surgidos como oleadas a traves de Internet. A este movimiento los autores del libro lo llaman el mundo Groundswell. A uno le puede gustar o no esta nueva tendencia social, pero lo que no puede hacer es ignorarla. Con muchos ejemplos y datos estadisticos, este libro le ayudara a entender mejor estos nuevos movimientos sociales y a saber como participar en ellos y aprovechar todo su potencial. / Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now. When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

El mundo Groundswell (Nuevos Paradigmas: Una Mirada Diferente a la Gestion Empresarial) (Spanish Edition)

Empresa Activa

See the best price to sell, buy, or rent books by Bernoff, Josh. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bernoff, Josh

See the best price to sell, buy, or rent books by Bernoff, Josh. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Writing Without Bullshit: Boost Your Career by Saying What You Mean

Groundswell: Winning in a World Transformed by Social Technologies

Marketing in the Groundswell

Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

New Rules for Business: Groundswell Expanded and Revised Edition; Content Rules; The Now Revolution

Groundswell: Winning in a World Transformed by Social Technologies

El mundo Groundswell (Nuevos Paradigmas: Una Mirada Diferente a la Gestion Empresarial) (Spanish Edition)