Set yourself apart from the crowd! In today's troubled economic market, everything is a tough sell. From products to services, everyone is consuming less as they tighten their belts. In this respect, it's easy to forget that the job interview is becoming more and more like the showroom-where the interview itself is the pitch, and the product you're selling is yourself. The Art of Selling Yourself will provide you with the knowhow you need to navigate today's tough business terrain and achieve success in your career and your life. It shows exactly how uniquely successful people-from Mark Zuckerberg to Warren Buffett-have achieved success, and provides you with the latest management knowledge from leading academies and universities. With an easy-to-use, ten-step process, this book will assist you in: � Developing more confidence� Swiftly recovering from challenging setbacks� Taking control by letting go of anxiety� Networking not just for business, but for pleasure� Conversing comfortably on topics that may be a bit out of your reach� Succeeding in areas you never previously considered by moving out of your comfort zone� Creating lasting, genuine connections with others� And much more! In short, this audiobook will make you a pro at selling your most important asset-yourself!

The Art of Selling Yourself: The SImple Step-By-Step Process for Success in Business and Life

Business & Money

Riccoboni, Adam

Callaghan, Daniel

Business Culture

Gildan Media

You're in the airport waiting for a flight when you spot the CEO of a company you've wanted to connect with for ages. He's also waiting for his flight. Your flight! Should you walk over? What would you say?We've all been there. An opportunity presents itself and you have one chance to share your important message. In this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people.Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to:� Build a convincing case using six of the most consistently effective arguments.� Incorporate unique illustrations to bring your message to life.� Speak in your own authentic voice; the art is in your delivery!In this newly updated edition, Sjodin offers her time-tested strategies and advice.Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.

Small Message, Big Impact: The Elevator Speech Effect

Sjodin, Terri L.

Skills

GET TO THE TRUTH People--friends, family members, work colleagues, salespeople--lie to us all the time. Daily, hourly, constantly. None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day. Now there's something we can do about it. Liespotting links three disciplines--facial recognition training, interrogation training, and a comprehensive survey of research in the field--into a specialized body of information developed specifically to help business leaders detect deception and get the information they need to successfully conduct their most important interactions and transactions. Some of the nation's leading business executives have learned to use these methods to root out lies in high stakes situations. Liespotting for the first time brings years of knowledge--previously found only in the intelligence community, police training academies, and universities--into the corporate boardroom, the manager's meeting, the job interview, the legal proceeding, and the deal negotiation.

Liespotting: Proven Techniques to Detect Deception

Self-Help

Meyer, Pamela

Relationships

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

The Challenger Sale: Taking Control of the Customer Conversation (Your Coach in a Box)

Adamson, Brent

Dixon, Matthew

Marketing & Sales

Is there a science to love? In this groundbreaking audio book, psychiatrist and neuroscientist Amir Levine and psychologist Rachel S. F. Heller reveal how an understanding of attachment theory-the most advanced relationship science in existence today-can help us find and sustain love. Attachment theory forms the basis for many bestselling books on the parent/child relationship, but there has yet to be an accessible guide to what this fascinating science has to tell us about adult romantic relationships-until now. Attachment theory owes its inception to British psychologist and psychoanalyst John Bowlby, who in the 1950s examined the tremendous impact that our early relationships with our parents or caregivers has on the people we become. Also central to attachment theory is the discovery that our need to be in a close relationship with one or more individuals is embedded in our genes. In Attached, Levine and Heller trace how these evolutionary influences continue to shape who we are in our relationships today. According to attachment theory, every person behaves in relationships in one of three distinct ways: *ANXIOUS people are often preoccupied with their relationships and tend to worry about their partner's ability to love them back. *AVOIDANT people equate intimacy with a loss of independence and constantly try to minimize closeness. *SECURE people feel comfortable with intimacy and are usually warm and loving. Attached guides listeners in determining what attachment style they and their mate (or potential mates) follow. It also offers readers a wealth of advice on how to navigate their relationships more wisely given their attachment style and that of their partner. An insightful look at the science behind love, Attached offers listneers a road map for building stronger, more fulfilling connections.

Attached: The New Science of Adult Attachment and How It Can Help You Find - And Keep - Love

Levine, Amir

Heller, Rachel

Parenting & Relationships

You're Lying: Secrets From an Expert Military Interrogator to Spot the Lies and Get to the Truth

Sisco, Lena

An invaluable guide for parents on late-talking children and their development.When children are late in hitting developmental milestones, parents worry. And no delay causes more parental anxiety than late talking, which is associated in many parents' minds with such serious conditions as autism and severe intellectual disability. In fact, as children's speech expert Stephen Camarata points out in this enlightening book, children are late in beginning to talk for a wide variety of reasons. For some children, late talking may be a symptom of other, more serious problems, however, for many it may simply be a stage with no long-term complications.Camarata describes in accessible language what science knows about the characteristics and causes of late talking. He explains that today's greater awareness of autism, as well as the expanded definition of autism as a "spectrum" of symptoms, has increased the chances that a late-talking child will be diagnosed--or misdiagnosed--with autism. But, he reminds us, late talking is only one of a constellation of autism symptoms. Although all autistic children are late talkers, not all late-talking children are autistic. Camarata draws on more than twenty-five years of professional experience diagnosing and treating late talkers--and on his personal experience of being a late talker himself as well as having a late-talking son. Camarata offers parents valuable guidance on seeking treatment, advising them to get second and third opinions if necessary, and warning them against false diagnoses, unqualified practitioners, and ineffective therapies. He provides information that will help parents navigate the maze of doctors, speech therapists, early childhood services, and special education. He also describes the effect that late talking may have on children's post-talking learning styles.

Late-Talking Children: A Symptom or a Stage?

Camarata, Stephen M.

Parenting

In 2009, at the peak of the financial crisis, AIG - the American insurance behemoth - was sinking fast. It was the peg upon which the nation hung its ire and resentment during the financial crisis: the pinnacle of Wall Street arrogance and greed. When Bob Benmosche climbed aboard as CEO, it was widely assumed that he would go down with his ship. In mere months, he turned things around, pulling AIG from the brink of financial collapse and restoring its profitability. Before three years were up, AIG had fully repaid its staggering debt to the U.S. government - with interest.Good for the Money is an unyielding leader's memoir of a career spent fixing companies through thoughtful, unconventional strategy. With his brash, no-holds-barred approach to the job, Benmosche restored AIG's employee morale and good name. His is a story of perseverance, told with refreshing irreverence in unpretentious terms.Called "an American hero" by Andrew Ross Sorkin, author of Too Big to Fail, Benmosche was a self-made man who never forgot what life is like for the nation's 99-percent; again and again, he pushed back against obstinate colleagues to salvage American jobs and industry. Good for the Money affords you a front-row seat for Benmosche's heated battles with major players from Geithner to Obama to Cuomo, and offers incomparable lessons in leadership from the legendary CEO who changed the way Wall Street does business.

Good for the Money: My Fight to Pay Back America

Biographies & Memoirs

Benmosche, Bob

Professionals & Academics

By the time Umberto Eco published his best-selling novel The Name of the Rose, he was one of Italy's most celebrated intellectuals, a distinguished academic and the author of influential works on semiotics. Some years before that, in 1977, Eco published a little book for his students, How to Write a Thesis, in which he offered useful advice on all the steps involved in researching and writing a thesis -- from choosing a topic to organizing a work schedule to writing the final draft. Now in its twenty-third edition in Italy and translated into seventeen languages, How to Write a Thesis has become a classic. Remarkably, this is its first, long overdue publication in English.Eco's approach is anything but dry and academic. He not only offers practical advice but also considers larger questions about the value of the thesis-writing exercise. How to Write a Thesis is unlike any other writing manual. It reads like a novel. It is opinionated. It is frequently irreverent, sometimes polemical, and often hilarious. Eco advises students how to avoid "thesis neurosis" and he answers the important question "Must You Read Books?" He reminds students "You are not Proust" and "Write everything that comes into your head, but only in the first draft." Of course, there was no Internet in 1977, but Eco's index card research system offers important lessons about critical thinking and information curating for students of today who may be burdened by Big Data.

How to Write a Thesis

Reference

ECO,UMBERTO

Writing, Research & Publishing Guides

In the past several years, there has been a great deal of hyperbole disseminated by mass media about "The Top 1%." Most of this press has been negative -- casting the 1% as the villains, and the 99% as the victims. Most every major problem in our society, and in individuals' inability to progress, has been blamed on this "elite" income class. Yet, the paradox is that the vast majority of people in America strive every day to become part of that 1%. Why is this? Because, most people intuitively understand that the picture of the 1% is largely incorrect at worst, or incomplete at the very least. So, is much of what we've been told about the 1% incorrect? Is there another reality about the 1% that has not been told by the media? And, should you and I aspire to be part of The Top 1%? The answers to these questions are an unqualified "YES." In this compelling program, personal development expert and researcher Dan Strutzel, will give you a completely new -- and ultimately inspiring view of this income class. And, best of all, he will outline the specific things you need to do to become a proud member of The Top 1%. Here are just a few of the ideas that you'll learn:  The most popular myths, and the "hidden truths" of The Top 1%.  Why "average is over" and striving for the Top 1 should be everyone's goal -- regardless of whether you ever reach that goal.  The 12 Qualities that The Top 1% have in common.  How to develop an "owner's mentality", not a "consumer's mentality".  Why you don't "get" your dream job, you "create" it.  Why traditional goal setting concepts no longer make sense -- and will not get you to the Top 1%.  Why you should focus on value and equity, and not on income.  Why the 1% and the 99% need each other to achieve the greatest level of success and happiness.After listening to this program, you'll not only have a road map for joining The Top 1%, you'll emerge more inspired and excited about your future and the future of our society.

The Top 1%: Habits, Attitudes & Strategies For Exceptional Success

STRUTZEL, DAN

Associates, Dale Carnegie &

Personal Finance

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