<p>This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.</p>

The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

Simon, Danny

Battersby, Greg

Business & Money

Kent Press

<p>A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as "horror stories" from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; "interesting" licensing litigations; deals with licensing agents and international licenses. With chapters like "Who Would Have Thought?", "The Ones That Almost Got Away", and "The Licensing Hall of Shame" the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.</p>

Licensing Tales: Captivating Stories from Industry Legends

See the best price to sell, buy, or rent books by Battersby, Greg. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Battersby, Greg

See the best price to sell, buy, or rent books by Battersby, Greg. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

Licensing Tales: Captivating Stories from Industry Legends