Licensing Tales: Captivating Stories from Industry Legends
Description:
A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as "horror stories" from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; "interesting" licensing litigations; deals with licensing agents and international licenses. With chapters like "Who Would Have Thought?", "The Ones That Almost Got Away", and "The Licensing Hall of Shame" the book's tales provide not only humor but insight into how to conduct a successful (or not so successful) licensing program.
Best prices to buy, sell, or rent ISBN 9781888206166
Frequently Asked Questions about Licensing Tales: Captivating Stories from Industry Legends
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The highest price to sell back the Licensing Tales: Captivating Stories from Industry Legends book within the last three months was on October 18 and it was $3.48.