The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property

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The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property image
ISBN-10:

188820611X

ISBN-13:

9781888206111

Edition: None ed.
Released: Jun 05, 2018
Publisher: Kent Press
Format: Paperback, 525 pages

Description:

This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser of the book.

Best prices to buy, sell, or rent ISBN 9781888206111




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