This combination of text, Harvard and London Business School cases, and readings present the best of current research and thought on the global business environment. Both Bartlett and Ghoshal are recognized as leading scholars on global strategy and organization. The text focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett and Ghoshal make a distinction between "Transnational Management" and International or Multinational Management.

Transnational Management

Bartlett, Christopher A.

Ghoshal, Sumantra

Business & Money

McGraw-Hill Publishing Co.

Transnational Management 3rd Edition with PowerWeb

Economics

Irwin Professional_Pub

Transnational Management: Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and London Business School cases, and readings to present the best of current research and thought on the global business environment. Now in its 4th edition, Julian Birkinshaw joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and organization, as a co-author. Transnational Management focuses on management's challenge associated with developing strategies, designing organizations and managing operations of companies whose activities stretch across national boundaries. Bartlett, Ghoshal and Birkinshaw make a distinction between "Transnational Management" and International or Multinational Management.

Transnational Management: Text and Cases

Bartlett, Christopher

Birkinshaw, Julian

International

McGraw/Hill/Irwin

Contents are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing. Paper. DLC: Export marketing Management.

Global Marketing Management: Cases and Readings

Quelch, John A.

Buzzell, Robert D.

Management & Leadership

Addison-Wesley

100% Satisfaction is Guaranteed! There are no problems in page content and in the paper. There are no problems except minor faults. For New condition books in our store; You will be the first user. You will be the first to open the book cover. For Used condition books in our store; It shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as price clipping, nicks, scratches, and scuffs. Pages may include some notes and highlighting. For all our books; Cargo will be delivered in the required time.

Global Marketing Management: Cases and Readings, 2nd Edition

Addison Wesley Longman Publishing Co

Transnational Management, International: Text Cases and Readings in Cross Border Management

Irwin Professional Publishing

Transnational Management: Text, Cases, and Readings in Cross-Border Management

Richard D.Irwin

Transnational Management:Text, Cases, and Readings In Cross Border Management

Mcgraw-Hill College

This volume assesses the current situation for multinational companies from a management perspective. This book should be of interest to lecturers and students of international business and management, corporate strategy and organizational theory, managers and consultants of international firms.

Managing the Global Firm

Doz, Yves

Cengage Learning EMEA

Describes the characteristics of the new transnational organization and provides specific guidance on how companies can develop them

Managing Across Borders: The Transnational Solution, 2nd Edition

Harvard Business Review Press

See the best price to sell, buy, or rent books by Bartlett, Christopher A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Bartlett, Christopher A.