Global Marketing Management: Cases and Readings
ISBN-10:
0201539721
ISBN-13:
9780201539721
Author(s): Quelch, John A.; Bartlett, Christopher A.
Edition: Subsequent
Released: Jan 01, 1995
Publisher: Addison-Wesley
Format: Paperback, 672 pages
Related ISBN: 9780201350623
Description:
Contents are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing. Paper. DLC: Export marketing Management.
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