Market Development

Baker, Michael J.

Penguin Putnam~trade

Marketing Strategy and Management

The first part of the book is concerned with the role and nature of marketing strategy and strategic marketing planning, while the remainder is concerned with the policy issues involved with the management of the marketing mix.

Business & Money

Management & Leadership

PALGRAVE~MACMILLAN

'For the student at undergraduate and postgraduate level, this book must become the standard reference to rival or replace Kotler, not least because it avoids any American bias and is a great deal less expensive.' International Journal of Advertising Selected for the Good Book Guide for Business.

Marketing: Theory and Practice (Studies in Marketing Management)

Marketing & Sales

Macmillan Dictionary of Marketing and Advertising (Dictionary Series)

What is ACORN, the "Boston Box", psychographics? Every trade and profession has its own special language and jargon and marketing and advertising are no exception to this rule. Indeed many would claim that marketing and advertising are responsible for a large proportion of the new terms and idioms introduced into the language of business in recent years. In this second edition, many terms which turn up in every-day language are explained. Extended explanations and diagrams are provided for all the basic ideas and concepts which are the foundations of modern marketing practice, together with definitions of terms in less common usage.

Macmillan Dictionary of Marketing & Advertising (Dictionary Series)

Reference

This established introductory text gives a general overview of marketing, showing how it relates to other disciplines and management functions. It is clear, concise and readable, and gives a good foundation in the subject. The fifth edition of "Marketing" is a direct response to substantial changes that have occurred in marketing thinking and practice since the fourth edition was published. All the basic material has been revised and updated. There are new chapters on the marketing of services and the impact of information technology. It includes a new section in each chapter on learning goals and has a fresh text design. The text covers the syllabus for introductory undergraduate and postgraduate courses, and also BTEC, Institute of Marketing, and some professional post-experience courses.

Marketing: An Introductory Text

The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have faced. Extended case histories of specific buying decisions are used to illustrate the discussion, and an annotated bibliography makes this a useful source reference for those wishing to study organizational buying decisions further.

Organizational Buying Behaviour: Purchasing and Marketing Management Implications

Parkinson, Stephen T.

<p>The fifth edition of this book attempts to build upon prior knowledge and experience of the subject area to make clear how it relates to other disciplines and managerial functions rather than perpetuating a myth of disciplinary independence.</p>

Marketing Introductory Text

Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyright Book News, Inc. Portland, Or.

Dictionary of Marketing and Advertising

Dictionaries & Thesauruses

Nichols Pub. Co

New pedagogical visions and technological developments have brought argumentation to the fore of educational practice. Whereas students previously 'learned to 'argue', they now 'argue to learn': collaborative argumentation-based learning has become a popular and valuable pedagogical technique, across a variety of tasks and disciplines. Researchers have explored the conditions under which arguing to learn is successful, have described some of its learning potentials (such as for conceptual change and reflexive learning) and have developed Internet-based tools to support such learning. However, the further advancement of this field presently faces several problems, which the present book addresses. Three dimensions of analysis - historical, theoretical and empirical - are integrated throughout the book. Given the nature of its object of study - dialogue, interaction, argumentation, learning and teaching - the book is resolutely multidisciplinary, drawing on research on learning in educational and psychological sciences, as well as on philosophical and linguistic theories of dialogue and argumentation.

Dialogue, Argumentation and Education: History, Theory and Practice

Health, Fitness & Dieting

Schwarz, Baruch B.

Psychology & Counseling

Cambridge University Press

See the best price to sell, buy, or rent books by Baker, Michael J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Baker, Michael J.

See the best price to sell, buy, or rent books by Baker, Michael J.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Market Development

Marketing Strategy and Management

Marketing Strategy and Management

Marketing: Theory and Practice (Studies in Marketing Management)

Macmillan Dictionary of Marketing & Advertising (Dictionary Series)

Marketing: An Introductory Text

Organizational Buying Behaviour: Purchasing and Marketing Management Implications

Marketing Introductory Text

Dictionary of Marketing and Advertising

Dialogue, Argumentation and Education: History, Theory and Practice