Marketing Introductory Text

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Marketing Introductory Text image
ISBN-10:

0333556860

ISBN-13:

9780333556863

Edition: 5th
Released: Jan 01, 1991
Format: Paperback, 0 pages

Description:

The fifth edition of this book attempts to build upon prior knowledge and experience of the subject area to make clear how it relates to other disciplines and managerial functions rather than perpetuating a myth of disciplinary independence.

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