Dictionary of Marketing and Advertising

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Dictionary of Marketing and Advertising image
ISBN-10:

0893973726

ISBN-13:

9780893973728

Edition: Subsequent
Released: Jan 01, 1990
Publisher: Nichols Pub. Co
Format: Hardcover, 271 pages

Description:

Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyright Book News, Inc. Portland, Or.

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