Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Contemporary Advertising

Business & Money

Weigold, Michael

Arens, Christian

Arens,William

Marketing & Sales

McGraw/Hill/Irwin

Contemporary Advertising, 11/e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

CONTEMPORARY ADVERTISING, 13e, is one of the best-selling advertising texts in this field. Known as the “coffee table book” for Advertising, it is known for its current examples, the author’s ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

McGraw–Hill Education

Arens, William, Arens, Christian, Weigold, Michael, Schaefer, David

Advertising (M)

Schaefer,David

McGraw-Hill Connect is a digital teaching and learning environment that saves students and instructors time while improving performance over a variety of critical outcomes.

CONNECT MARKETING 1S ACCESS CARD FOR M: ADVERTISING

McGraw-Hill Connect is a digital teaching and learning environment with a fully interactive eBook that saves students and instructors time while improving performance over a variety of critical outcomes. Connect offers rich content, abundant assignment types, and flexible policy options along with powerful study tools that adapt to individual student understanding and need. Connect can generate a number of powerful reports that let you quickly review the performance of an individual student or an entire class.

Connect 1-Semester Access Card for M: Advertising

NB: Please note that this material relates to the previous edition. CONTEMPORARY ADVERTISING, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Contemporary Advertising with ConnectPlus Access Card

Contemporary Advertising and Integrated Marketing Communications, 14th Edition

Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

M: Advertising 2e was created with students’ and professors’ needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension. <ul>
<li>Students receive a cost-effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts. </li> <li>Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students. </li> <li>McGraw-Hill Connect assignments are provided to utilize the power of the web, providing application of concepts for students and automatically grade materials to support instructors.</li>
</ul>

M: Advertising with Connect Plus

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

Loose Leaf M: ADVERTISING

McGraw=Hill

See the best price to sell, buy, or rent books by Arens, Christian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Arens, Christian

See the best price to sell, buy, or rent books by Arens, Christian. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Contemporary Advertising

Contemporary Advertising

Contemporary Advertising

Advertising (M)

CONNECT MARKETING 1S ACCESS CARD FOR M: ADVERTISING

Connect 1-Semester Access Card for M: Advertising

Contemporary Advertising with ConnectPlus Access Card

Contemporary Advertising and Integrated Marketing Communications, 14th Edition

M: Advertising with Connect Plus

Loose Leaf M: ADVERTISING