Contemporary Advertising with ConnectPlus Access Card
Description:
NB: Please note that this material relates to the previous edition. CONTEMPORARY ADVERTISING, is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Best prices to buy, sell, or rent ISBN 9780077701512
Frequently Asked Questions about Contemporary Advertising with ConnectPlus Access Card
You can buy the Contemporary Advertising with ConnectPlus Access Card book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .
The price for the book starts from $22.97 on Amazon and is available from 2 sellers at the moment.
If you’re interested in selling back the Contemporary Advertising with ConnectPlus Access Card book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Contemporary Advertising with ConnectPlus Access Card book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.