All Categories /
Business & Money /
Marketing & Sales

Contemporary Advertising

(3)
Contemporary Advertising image
ISBN-10:

0073381071

ISBN-13:

9780073381077

Author(s): Weigold, Michael; Arens, Christian
Edition: 12
Released: Oct 24, 2008
Publisher: McGraw/Hill/Irwin
Format: Hardcover, 736 pages
Find in Library

Description:

Contemporary Advertising, 12/e is one of the best-selling advertising texts in this field. Known as the "coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Best prices to buy, sell, or rent ISBN 9780073381077

‌
‌
‌

Related Books

  • 1
  • 2
  • 3
  • 4
Contemporary Advertising image
Contemporary Advertising
William F. Arens
Edition:Eleventh Edition
ISBN-13:9780071101059
Contemporary Advertising image
Contemporary Advertising
ARENS
Edition:10th Ed
ISBN-13:9780071115377
Contemporary Advertising image
Contemporary Advertising
William F. Arens
Edition:10th
ISBN-13:9780071117869
Contemporary Advertising image
Contemporary Advertising
William F. Arens
Edition:Internat.2r.e.
ISBN-13:9780071156523

Frequently Asked Questions about Contemporary Advertising

You can buy the Contemporary Advertising book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from ‌ and is $‌ for the ‌.

The price for the book starts from $13.82 on Amazon and is available from 13 sellers at the moment.

At BookScouter, the prices for the book start at $6.75. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.

If you’re interested in selling back the Contemporary Advertising book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Contemporary Advertising book, the best buyback offer comes from ‌ and is $‌ for the book in good condition.‌

‌‌‌‌‌‌‌‌‌‌

The Contemporary Advertising book is in very low demand now as the rank for the book is 5,150,039 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

Not enough insights yet.