M: Advertising with Connect Plus
Released: May 22, 2014
Publisher: McGraw/Hill/Irwin
Format: Paperback, 463 pages
Related ISBN: 9780077484217
Description:
M: Advertising 2e was created with students’ and professors’ needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s “real life.” This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
- Students receive a cost-effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.
- Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
- McGraw-Hill Connect assignments are provided to utilize the power of the web, providing application of concepts for students and automatically grade materials to support instructors.
Best prices to buy, sell, or rent ISBN 9781259280603
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