A College Textbook on business communication that aims to teach students to "think for themselves".

Business Communication: An Audience-Centered Approach

Business & Money

Anderson, Paul V.

Skills

Harcourt College Pub.

Known for its treatment of the rhetorical situation and its reading-centered approach, the new edition is now full color and thoroughly updated to include the latest developments in technical communication.

Technical Communication: A Reader-Centered Approach

Reference

Words, Language & Grammar

Wadsworth Publishing

no writing or marks on the pages shelf worn bottom right front turns up but no fold.

Technical Writing: A Reader-Centered Approach

Engineering & Transportation

Engineering

Harcourt

A Call from the 21st Century focuses on the existing and emerging technologies of telecommunications and their practical use in essential customer service applications. The book: -Provides insight into the technologies of tomorrow. -Examines the digitization of the global economy. -Discusses the evolution of the telephone as a mass media appliance. -Predicts the radical transformation of consumer marketing. -Provides a pragmatic look at the technologies that will affect business: Internet, cable modems, wireless phones, integrated services digital network, asynchronous transfer mode, and video telephony.

A call from the 21st century: The technology of customer contact

Anderson, Paul

Doyle Pub

THE BLISTERING PACE OF CHANGE ARE YOU PREPARED? 
 Customer service chain executives are rapidly evolving as managers with a custodial duty and fiduciary responsibility for the information rich stream of impressions, preferences, and needs of your customers as relationships evolve over time. The most critical moment in the flow of that stream takes place at the interface between your enterprise and your customer -- the call center. 
 This book identifies and analyzes the implications of key shifts in communication technology and call center application processes, then proposes strategic and practical perspectives to those who are responsible for adapting, transitioning, and exploiting change into more effective ways to improve core business operations. 
 A fundamental premise is that the effective use of technology is the price of admission to the 21st century. The enterprise that uses yesterday's technolofgies for today's work, won't be in business tomorrow.

The Executive's Guide to Customer Relationship Management, Second Edition

Rosenberg, Art

Management & Leadership

Doyle Pub. Co

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Read your textbook, take notes, review flashcards, watch videos, and take practice quizzes--online with CourseMate.

CourseMate, 1 term (6 months) Printed Access Card for Anderson's Technical Communication, 8th

Cengage Learning'

Thousands of students have successfully improved their writing and design skills using Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH. Known for its treatment of the rhetorical situation and coverage of usefulness and persuasion, this edition renews the focus on the reader-centered approach and includes new learning outcomes at the start of each chapter to help students gain more from their reading.

Bundle: Technical Communication, 8th + CourseMate, 1 term (6 months) Printed Access Card

Education & Teaching

Higher & Continuing Education

Join the thousands of students who have used Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH to develop the communication skills that employers consistently rank at the very top of the qualifications they seek in college graduates. You will learn to meet the special demands and expectations of the workplace by adapting and building on what you already know about writing and speaking effectively. Chapters guide you through the writing process and teach you how to communicate successfully at work, whether in print, orally, online, or through social media. Throughout, you'll find easy-to-learn guidelines and thoroughly annotated examples of effective communications.

Technical Communication, Loose-Leaf Version

LMS Integrated MindTap English, 1 term (6 months) Printed Access Card for Anderson’s Technical Communication, 9th

You save money when purchasing bundled products. This bundle contains the loose-leaf version of Technical Communication, 9th Edition and access to LMS Integrated MindTap English for 1 term (6 months) via printed access card. This access code will provide you with seamless access to resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

Bundle: Technical Communication, Loose-Leaf Version, 9th + LMS Integrated MindTap English, 1 term (6 months) Printed Access Card

See the best price to sell, buy, or rent books by Anderson, Paul V.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Anderson, Paul V.