Provides a practical understanding of the tools and techniques of marketing.

Marketing From Advertising to Zen (Financial Times Series)

Business & Money

Ambler, Tim.

Marketing & Sales

Ft Press

Offers a new perspective on how international marketers add value to the organization in both large and small businesses. Shows how to take into account social information, learning, and knowledge SILK , as well as human factors PASSION required to build successful business worldwide. Ambler is a senior fellow at London Business School. Styles is senior lecturer at the School of Marketing, University of New South Wales. Annotation c. Book News, Inc., Portland, OR (booknews.com)

The Silk Road to International Marketing

International

Financial Times Management

(Prentice Hall, Pearson Education) Sheds light on how a company can measure the performance of marketing strategies and get a clear picture, avoiding surprises and achieving the strategies that work best.

Marketing and the Bottom Line

Ft Pr

"The subject is critically important and Ambler's ideas are provocative." Philip Kotler " Far and away the best book for a senior manager who is interested in understanding marketing's impact on his or her organization." Journal of Marketing, January 04 Marketing really isn't different, and it really isn't impossible to measure. It¿s an investment. Unless you can measure its impact, you're wasting your money. Select the right metrics for your company and ensure a regular assessment of marketing by top management in order to keep performance on track. Here, for the first time, is a book that explains the "why" as well as the "what" and the "how" of marketing metrics. How much attention does your board give to the sources of cash flow? Perhaps what gets measured is not always what gets done but it's a start. This book explains the reasons for regular marketing assessment by the whole board, key marketplace metrics, and assessing the firm's state of innovation health. Improved marketing requires employees to change what they do, and the way that they do it. Most companies don't have a clear picture of their marketing performance. Now is the time to see what you are doing. Clarity of goals and assessment of performance separate the professional from the amateur; and only the professionals win. "It is time that marketing stood up and was counted. Literally. This book is the enabler. It's not full of prescriptive rules. Instead it poses questions to ask, suggests possible measurements to make and details experiences from real companies. It does not suffer from consultant speak and is grounded in the reality of the struggle to "make marketing accountable. It is important for the future of marketing." Market Leader "A blue print for the marketer to impress his or her boss in how to measure the value of their efforts. Numbers haven't been so much fun for a long time. Buy this book." Brand Republic "Marketers need to be far more accountable, and this book shows them not just how to provide measures of success but also how to achieve top management consensus about marketing investment. " Ken Bishop, Director of Marketing, IBM UK "This is a succinct, witty and mould-breaking book on a very important topic. It should be read by all senior managers and marketers." Professor Hugh Davidson, Cranfield School of Management "This book is a big step forward in assessing marketing impact - an area which is short of regular performance management." Sir John Egan, CBI

Marketing and the Bottom Line: The Marketing Metrics to Pump Up Cash Flow

Finance

Doing Business in China is essential reading for the manager or firm setting up a business for the first time in a complex market. The book provides vital knowledge about business practices, market conditions, negotiations, business organization and more. It emphasizes the importance of guanxi (relationships) as the underpinning of virtually all businesses in China.

Doing Business in China

Witzel, Morgen

Routledge

Economics

First published in 2004. Routledge is an imprint of Taylor &amp; Francis, an informa company.

Aimed specifically at Western and non-Chinese businesses and managers this book offers a theoretical framework for understanding Chinese business culture and a practical guide to business practices, market conditions, negotiations, organizations, networks and the business environment in China and the factors that can lead to business success. The authors guide the reader through the processes of market entry, marketing and managing operations in this unique social and cultural context by including: <ul>
<li>case studies and examples of business ventures as diverse as ornamental lamps, car washes, sausages and outdoor clothing</li> <li>discussions of the issues surrounding products, pricing, distribution and advertising</li> <li>advice on choosing business partners, negotiating and entering Chinese Overseas markets</li> <li>guides to further resources in local cultures to help businesses tailor their strategies to local conditions.</li> </ul>
Building on the strengths of the first two editions with new case studies, updated discussion of the evolving marketplace and its interactions with government and a new chapter on business law, the third edition of Doing Business in China will continue to be the number one resource for students of international business and management studies and practitioners with an eye on China.

Xi, Chao

Need-To-Know Marketing

RANDOM HOUSE UK

See the best price to sell, buy, or rent books by Ambler, Tim.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Ambler, Tim.

See the best price to sell, buy, or rent books by Ambler, Tim.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing From Advertising to Zen (Financial Times Series)

The Silk Road to International Marketing

Marketing and the Bottom Line

Marketing and the Bottom Line: The Marketing Metrics to Pump Up Cash Flow

Doing Business in China

Doing Business in China

Doing Business in China

Doing Business in China

Doing Business in China

Need-To-Know Marketing