The Silk Road to International Marketing

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The Silk Road to International Marketing image
ISBN-10:

0273642030

ISBN-13:

9780273642039

Author(s): Ambler, Tim.
Released: Jan 01, 2000
Format: Hardcover, 240 pages

Description:

Offers a new perspective on how international marketers add value to the organization in both large and small businesses. Shows how to take into account social information, learning, and knowledge SILK , as well as human factors PASSION required to build successful business worldwide. Ambler is a senior fellow at London Business School. Styles is senior lecturer at the School of Marketing, University of New South Wales. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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