<p>Written by more than 20 thought leaders from ZS Associates, Inc., The Power of Sales Analytics shares strategic insights, pragmatic advice, and illustrative case studies and approaches for using analytics to support sales force decisions and drive results. The authors describe how leading companies have successfully used analytics to improve key sales force effectiveness drivers such as customer targeting, sales process design, sales force size and structure, territory design, talent management, incentive compensation, goal setting, and performance management. The book also has a blueprint for implementing critical analytic capabilities cost-effectively by assembling the right combination of internal and external resources.</p>

The Power of Sales Analytics

Business & Money

Zoltners, Andris A.

Sinha, Prabhakant

Lorimer, Sally E.

Education & Reference

ZS Assocaites, Inc.

See the best price to sell, buy or rent books by the ZS Assocaites, Inc. publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by ZS Assocaites, Inc.

See the best price to sell, buy or rent books by the ZS Assocaites, Inc. publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Power of Sales Analytics