Convention Sales and Services is the foremost guide in reaching and servicing the meetings market. This new editon discusses the recent trends that have impacted the nature and scope of the meetings market. Throughout the text, readers are introduced to the computer technology that is becoming an increasingly important part of convention sales and services. The text covers how the computer is being used to better organize sales offices and streamline paper flow, to build customer relationships, and to more effectively communicate details, ensuring a smooth event.

Convention Sales and Services

Business & Money

Abbey, James R.

Astroff, Milton T.

Marketing & Sales

Waterbury Pr

<p>This text covers all facets of convention organization and service, types of convention, and the companies that stage such events. It discusses how to reach these groups and sell to them, with advice offered on negotiation and contracts. The book has been extensively rewritten, taking into account the increased use of computers in all areas of convention management. It covers convention organization and service, types of convention, and the companies that stage such events. Case studies and questions are included.</p>

Convention Sales and Service

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Books by Waterbury Pr

See the best price to sell, buy or rent books by the Waterbury Pr publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Convention Sales and Services

Convention Sales and Service