<p>This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.</p>

Convention Management and Service with Answer Sheet (EI) (8th Edition)

Business & Money

American Hotel & Lodging Association

Abbey, James R.

Astroff, Milton T.

Industries

Educational Institute

Convention Sales and Services is the foremost guide in reaching and servicing the meetings market. This new editon discusses the recent trends that have impacted the nature and scope of the meetings market. Throughout the text, readers are introduced to the computer technology that is becoming an increasingly important part of convention sales and services. The text covers how the computer is being used to better organize sales offices and streamline paper flow, to build customer relationships, and to more effectively communicate details, ensuring a smooth event.

Convention Sales and Services

Marketing & Sales

William C Brown Pub

Waterbury Pr

<p>This text covers all facets of convention organization and service, types of convention, and the companies that stage such events. It discusses how to reach these groups and sell to them, with advice offered on negotiation and contracts. The book has been extensively rewritten, taking into account the increased use of computers in all areas of convention management. It covers convention organization and service, types of convention, and the companies that stage such events. Case studies and questions are included.</p>

Convention Sales and Service

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