<p>What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking-and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts. Roger Ailes, a PR man who coordinated the TV presentations that delivered the product. Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President. And the candidate, Richard Nixon himself-a politician running on television for the highest office in the land.</p>

The Selling of the President 1968

Biographies & Memoirs

Joe McGinnis

Community & Culture

Trident Press / Simon & Schuster

See the best price to sell, buy or rent books by the Trident Press / Simon & Schuster publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Trident Press / Simon & Schuster

See the best price to sell, buy or rent books by the Trident Press / Simon & Schuster publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Selling of the President 1968