The Dream Team

Joe McGinnis

Literature & Fiction

Penguin??Books

<p>What makes you cast your ballot? A Presidential candidate or a good campaign? How he stands on the issues or how he stands up to the camera? The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking-and how that script came to be. It introduces: Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts. Roger Ailes, a PR man who coordinated the TV presentations that delivered the product. Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President. And the candidate, Richard Nixon himself-a politician running on television for the highest office in the land.</p>

The Selling of the President 1968

Biographies & Memoirs

Community & Culture

Trident Press / Simon & Schuster

Politics & Social Sciences

Politics & Government

Pocket_Books

Selling of Pres 68

Pocket

<p>An authorized biography of NASCAR superstar Cale Yarborough follows his life from his South Carolina youth to his rise to the heights of the world of stock-car racing, documenting his three consecutive NASCAR Winston Cup championships and the many records he established that still stand more than twenty-five years later.</p>

They Call Him Cale: The Life and Career of NASCAR Legend Cale Yarborough

Triumph Books

New York. 1993. Simon and Schuster. 24x16. 626p.

The Last Brother

Leaders & Notable People

Simon&Schuster

See the best price to sell, buy, or rent books by Joe McGinnis. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Joe McGinnis