<p>Contrary to commonly held beliefs, strength and resources play minor roles in a company s ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey &amp; Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems." "The Art of the Advantage" marries these ancient principles with modern application through graphical depictions, ancient examples, and modern case studies. More than a traditional business book, "The Art of the Advantage" is a manual for systematically outthinking the competition.</p>

The Art of the Advantage: 36 Strategies to Seize the Competitive Edge

Business & Money

Kaihan Krippendorff

Management & Leadership

The Strategy Learning Center

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Books by The Strategy Learning Center

See the best price to sell, buy or rent books by the The Strategy Learning Center publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Art of the Advantage: 36 Strategies to Seize the Competitive Edge