<p>Contrary to commonly held beliefs, strength and resources play minor roles in a company s ability to beat the competition. Instead, the ability to conceive of unorthodox strategies that the competition will choose not to copy is the key to gaining a competitive edge. In "The Art of the Advantage," former McKinsey &amp; Co consultant Kaihan Krippendorff captures a decade of study into corporate conflict. He shows that the fundamental patterns that successful companies have used to outmaneuver their rivals are rooted in a set of ancient Chinese warfare metaphors known as "The 36 Stratagems." "The Art of the Advantage" marries these ancient principles with modern application through graphical depictions, ancient examples, and modern case studies. More than a traditional business book, "The Art of the Advantage" is a manual for systematically outthinking the competition.</p>

The Art of the Advantage: 36 Strategies to Seize the Competitive Edge

Business & Money

Kaihan Krippendorff

Management & Leadership

The Strategy Learning Center

Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore

wiley

A Fast Company blogger and former McKinsey consultant profiles the next generation business strategists: the "Outthinkers" "Outthinkers" are entrepreneurs and corporate leaders with a new playbook. They see opportunities others ignore, challenge dogma others accept as truth, rally resources others cannot influence, and unleash new strategies that disrupt their markets. Outthink the Competition proves that business competition is undergoing a fundamental paradigm shift and that during such revolutions, outthinkers beat traditionalists. Outthink the Competition presents stories of breakthrough companies like Apple, Google, Vistaprint, and Rosetta Stone whose stunning performances defy traditional explanation and will inspire readers to outthink the competition. Core concepts in the book include: Discover the Eight Dimensions of Disruption Learn to play by the Outthinker Playbook Develop the Five Habits of the Outthinker Implement the Outthinker Process It's time to buck tradition in order to stay ahead. Outthink the competition and uncover opportunities hiding in plain sight.The accompanying reference guide is included as a PDF on this disc.

Outthink the Competition

Audible Studios on Brilliance Audio

See the best price to sell, buy, or rent books by Kaihan Krippendorff. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kaihan Krippendorff