<p>We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes.The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt - shift is happening and no organization or brand is immune to extinction.In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principlesand lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.</p>

Winning the Battle for Relevance

Business & Money

Michael McQueen

Management & Leadership

The Nexgen Group

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Books by The Nexgen Group

See the best price to sell, buy or rent books by the The Nexgen Group publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Winning the Battle for Relevance