The 'new' rules of engagement: a guide to understanding & connecting with Generation Y

Literature & Fiction

Michael McQueen

United States

Nexgen Impact

We are living in a time of upheaval. Once-lucrative revenue models are under siege. Market structures and distribution channels that have been stable for decades are crumbling before our eyes.The demise of brands such as Kodak, Borders and HMV Music leaves us with little doubt - shift is happening and no organization or brand is immune to extinction.In this landmark new release, three-time bestselling author Michael McQueen explores the five reasons why even the greatest become obsolete. More importantly, Michael looks at what separates the enduring from the endangered. Highlighting principlesand lessons from businesses such as Lego, IKEA and Volvo, he identifies six keys to successfully navigating the headwinds of change.

Winning the Battle for Relevance

Business & Money

Management & Leadership

The Nexgen Group

Momentum: How to Build it, Keep it or Get it Back

wiley

Mindstuck: Mastering the Art of Changing Minds

Amplify Publishing

Disruption is changing the playing field - keep your successful business on top. Thriving businesses on top of their game are targets for disruption. But for savvy business owners and managers who understand the coming changes, the time to future-proof their successful companies is now. Following more than a decade of research into future trends, business reinvention, and disruptive innovation, author Michael McQueen presents How to Prepare Now for What's Next, a blueprint for top companies to thrive in turbulent times. McQueen brings rare insight to the topic of business disruption. The audiobook first explores the notion of disruption itself and confirms the term is much more than just guru speak. The audiobook outlines the four primary forms of disruption McQueen sees playing out over the next five to 10 years, and quickly moves on to the in-depth tools, tips, and techniques that healthy businesses will need to stay on top. <ul> <li>Use a simple tool to assess just how vulnerable to disruption your company is </li> <li>Hear case studies, research, and trend reports that highlight real-world examples to complement the audiobook's concepts </li> <li>Understand the four forms of disruption, namely wide-scale automation, empowered consumers, unconventional competition, and emerging generations </li> <li>Apply the nine keys to future-proof your business against disruption and make it impervious to change </li></ul>The time to act is now for the businesses that want to keep their edge, and How to Prepare Now for What's Next is the guide to continue thriving.

How to Prepare Now for What's Next

Audible Studios on Brilliance Audio

Mindstuck

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Books by Michael McQueen