<p>Identifying and assessing information is a key to a successful marketing strategy. The Essentials of Marketing Research, 4th Edition, guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: *	Secondary research and data mining *	Marketing research ethics *	Internet marketing research *	Qualitative and exploratory research *	Data collection tool design and deployment *	Qualitative data analysis *	Statistical analysis *	Research report preparation With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.</p>

Essentials of Marketing Research 4e

Stevens Silver

Testbook Media Press

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Books by Testbook Media Press

See the best price to sell, buy or rent books by the Testbook Media Press publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Essentials of Marketing Research 4e