Essentials of Marketing Research 4e
Description:
Identifying and assessing information is a key to a successful marketing strategy. The Essentials of Marketing Research, 4th Edition, guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: * Secondary research and data mining * Marketing research ethics * Internet marketing research * Qualitative and exploratory research * Data collection tool design and deployment * Qualitative data analysis * Statistical analysis * Research report preparation With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.
Best prices to buy, sell, or rent ISBN 9780996095471
Frequently Asked Questions about Essentials of Marketing Research 4e
The price for the book starts from $28.95 on Amazon and is available from 1 sellers at the moment.
If you’re interested in selling back the Essentials of Marketing Research 4e book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Essentials of Marketing Research 4e book, the best buyback offer comes from and is $ for the book in good condition.
The Essentials of Marketing Research 4e book is in very low demand now as the rank for the book is 8,294,301 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
Not enough insights yet.