From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace. Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including: — How to cultivate insight to address a specific business challenge — How to construct a full business plan around that challenge — How to leverage a plan for revenue growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.

Spark: The Insight to Growing Brands

Business & Money

Rangappa, Paddy

Marketing & Sales

S&S India

From an acclaimed economist and politician, a unique, never-before-seen look at the life of one of India's most well-known prime ministers--Indira Gandhi--and her work to protect the environment and champion the preservation of nature and the climate. Indira Gandhi, prime minister of India for sixteen years, was as charismatic as she was controversial--both admired and criticized for her political judgments and actions. Yet what has never been fully revealed is her lifelong commitment and love for nature and how that defined her very being. Weaving personal, political, and environmental history, politician and scholar Jairam Ramesh presents a compelling portrait of an extraordinary public figure. He chronicles how and why she made a personal passion a public calling; how her views on the environment remained steadfast even as her political and economic stances evolved; how her friendships with conservationists led to far-reaching decisions to preserve India's biodiversity; how she urged, cajoled and persuaded her colleagues in making significant decisions regarding forests and wildlife; and how her own finely developed instincts and initiatives resulted in landmark policies, programs, and laws that have endured to this day. Drawing extensively from unpublished letters, notes, messages and memos, Indira Gandhi: A Life in Nature is both a lively, engaging narrative about the little-known parts of Indira Gandhi's life, and also sheds important light on climate change and sustaining the environment--today's most pressing global issues.

Indira Gandhi: A Life in Nature

Biographies & Memoirs

Ramesh, Jairam

Leaders & Notable People

In the bestselling tradition of Richard Preston’s now-classic medical thriller The Hot Zone and reminiscent of the blockbuster films Outbreak and Contagion, a fast-paced, page-turning thriller set in India about a deadly disease and the heroic efforts to contain the plague before it’s too late…In the courtyard of a Hindu temple in Switzerland, a woman collapses in the arms of a visiting Indian journalist, her body reduced to a puddle of blood. Never before has anyone seen anything like this. Three months later, all over Mumbai, men, women and children are ravaged by a disease that begins with initially mild symptoms—that swiftly progress until an ultimately gruesome death. Who will it hit next? And where did it come from?  As the rogue microbe wreaks its bloody havoc—striking rich and poor, young and old—chaos ensues. Thousands try to flee the city, including the most powerful man in the country. Can this deadly plague be stopped? After all, all that stands between the city and apocalypse is a ragged team of doctors, civil servants, and scientists. But their intervention may be too little, too late.  Suspenseful and gripping from the first page to the last, Bombay Fever is a meticulously researched novel—too plausible to ignore and too chilling to put down—from one of India’s most talented writers.

Bombay Fever

Literature & Fiction

Vadukut, Sidin

Contemporary

In Praise of Laziness

Indrajit Hazra

Shikwa-e-hind

Rehman

Dr Mujibur

The emerging world was poor and illiterate just forty years ago. Today, over 70 per cent of the world’s middle class resides in the erstwhile poor countries; world income inequality is down to levels last observed in 1870; and there has been a large reduction in absolute poverty. What accounts for such rapid development and catch-up? Distinguished economist Surjit S. Bhalla’s The New Wealth of Nations offers a short answer—the spread of education. The very large increase in college graduates in the non-Western world, the growing educational achievements of women, and the radical change in gender roles is critical to the understanding of current-day mega-trends. Indeed, this unprecedented development—which creates competition globally and lowers employment costs—is also why world inflation has been low, and declining, for nearly twenty years. Here is a book that breaks new ground. Besides identifying the fallacies in anti-globalization rhetoric—voiced by Brexit and Trump supporters—it points out a major lacuna in current attempts to measure wealth inequality. Through a series of compelling arguments, anecdotes, studies, calculations, tables, and charts, Bhalla emphatically reminds us that education is the new wealth, and is, in fact, currently of a greater magnitude than financial wealth, and much more equally distributed. Even while acknowledging the giant strides made by the developing world, The New Wealth of Nations investigates the downsides to the explosion of education and technology, and why countries, rich and emerging, will have to explore options like basic income and negative income tax, so that a new welfare order, appropriate for the changed—and changing—21st century can emerge. * Surjit S. Bhalla has been recently appointed as a member of PM Modi’s Economic Advisory Council, and his new work is a ground-breaking achievement that argues for a new welfare order across nations which is better suited for the constantly transforming time we live in. * Through a series of compelling arguments, anecdotes, studies, calculations, tables, and charts, noted economist Surjit S. Bhalla establishes in his latest book that education is the new wealth of nations. * This book offers insights into the definitions of the poor, the middle class, and the rich, while relating each of these to advances in schooling attainment. It explores the economic reasons behind the political success of globalization in the Western world till the early 2000s, and now its fall from grace in these same countries as notably evidenced by Brexit and the rise of Donald Trump. * Releasing for authors UK visit in February 2018.

The New Wealth of Nations

Bhalla, Surjit S.

Economics

No Nation for Women takes a hard, close look at what makes India unsafe for its women -- from custodial rapes and honour killings to rapes of minors and trafficking -- the author uncovers many unpalatable truths behind what we are familiar with as newspaper headlines only... Numbers convey, in part, why India is referred to as one of the world's rape capitals -- one woman is raped every 15 minutes; and, in 50 years, there has been a staggering rise of 873 per cent in sexual crimes against girls. &nbsp; And beyond the numbers and statistics, there are stories, often unreported -- of women in Damoh, Madhya Pradesh, who are routinely raped if they spurn the advances of men; of girls from de-notified tribes in central India who have no recourse to justice if sexually violated; of victimized lower-caste girls in small-town Baduan, Uttar Pradesh; of frequent dislocation faced by survivor families in West Bengal; of political wrath turning into rape in Tripura. &nbsp; Priyanka Dubey travels through large swathes of India, over a period of six years, to uncover the accounts of disenfranchised women who are caught in the grip of patriarchy and violence. She asks if, after the globally reported December 2012 gang-rape of 'Nirbhaya' in New Delhi, India's gender narrative has shifted -- and, if it hasn't, what needs to be done to make this a nation worthy of its women. &nbsp;

No Nation for Women: Reportage on Rape from India, the World's Largest Democracy

Politics & Social Sciences

Dubey, Priyanka

Social Sciences

Mappillai

Pizzati, Carlo

Memoirs

From one of India’s best-known sports journalists, a fascinating exploration of cricket—India’s most popular sport—packed with lively anecdotes and never-before-seen photographs. Eleven Gods and a Billion Indians takes you behind the scenes of India’s most popular sport—going from early tours in 1886 to the more contemporary IPL, offering a complete understanding of the evolution of the game both on and off the field. Featuring material that has never-been-released, this book sheds new light on cases like Monkeygate, the suspension of Lalit Modi, match-fixing scandals, and more. Weaving together personal interviews, photographs, and letters, Eleven Gods and a Billion Indians unflinchingly asks the questions that need answering, among them: Has internal conflict impacted the on- field performance of the Indian cricket team? Did some icons fail the country and the sport by trying to conceal important facts during the spot-fixing investigation? And does it matter to the ordinary fan who heads the BCCI as long as there is transparency and accountability in the system? Chronicling the history of cricket throughout colonial and post-colonial Indian life, Eleven Gods and a Billion Indians offers fascinating insight into those who patronize, promote, play, and watch the sport, as well as the entire nation now considered the global hub of the world of cricket.

Eleven Gods and a Billion Indians: The On and Off the Field Story of Cricket in India and Beyond

Sports & Outdoors

Majumdar, Boria

Miscellaneous

VP Menon: The Unsung Architect of Modern India

Narayani Basu

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