From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes a comprehensive and accessible guide to brand-building in today’s global marketplace. Spark demystifies the process of building a brand in today’s increasingly competitive, crowded marketplace. Written by marketing expert Paddy Rangappa, who has worked with some of the most successful global brands—including Dove, McDonald’s, and Vicks—this book provides a practical framework to help readers navigate the various stages of brand-building, including: — How to cultivate insight to address a specific business challenge — How to construct a full business plan around that challenge — How to leverage a plan for revenue growth Filled with case-studies of how successful global brands were established from the ground up and featuring brand strategies and tips for developing successful brand campaigns with ad agencies, Spark is a helpful and practical guide for any professional committed to growing and nurturing a powerful brand.

Spark: The Insight to Growing Brands

Business & Money

Rangappa, Paddy

Marketing & Sales

S&S India

See the best price to sell, buy, or rent books by Rangappa, Paddy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Rangappa, Paddy

See the best price to sell, buy, or rent books by Rangappa, Paddy. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Spark: The Insight to Growing Brands