As the number of competing products increases, companies are having to fight harder to defend their market share and maintain the popularity of their key brands. More than ever, brand management is becoming a key issue for general managers, not just the marketing department. Based on the brand expertise of Ashbridge Management College, this book is an up-to-date summary of brand practice. It deals with each stage of the strategic decision-making process, from research and market-testing to implementation and monitoring performance. Also included are case histories and practical advice.

The Handbook Of Brand Management

Business & Money

ARNOLD, DAVID

Marketing & Sales

Random House Business

A guidebook for those wishing to leave a corporate job and start their own business. It contains advice on tax and benefits that has been customised for the UK.

Soloing : Reaching Life's Everest

HARRIET RUBIN

Beyond the Summit : Setting and Surpassing Extraordinary Business Goals

Part adventure book, part business advice, this title relates the author's rock climbing experiences to the dynamics of corporate achievement. Todd Skinner provides a framework - in ten stages - for setting and achieving big goals, and fresh insights into leadership and team-building.

Todd Skinner

Todd Skinner sees climbing mountains as a natural metaphor for business challenges. To climb a mountain you must know how to define your objective, plan the best strategy, prepare your team, and surmount any obstacles on the way to the summit. This book takes the reader through this process in ten stages that apply to both real and metaphorical mountains. Skinner explains how to stay true to your vision no matter what happens, what tools you need to carry, and which preconceptions you need to leave behind. Skinner weaves these lessons into a compelling narrative, featuring the heart-stopping action of climbing the sheer rock face of Trango Tower in the Himalayas.

Amazon.Com : Get Big Fast - Inside the Revolutionary Business Model That Changed the World

ROBERT SPECTOR

Built to Last examines 18 exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Proctor &amp; Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge over its rivals.Companies need two basic things to beat the competition: a guiding philosophy and a challenging mission. Built to Last provides a blueprint for success for companies around the world, who can learn how to succeed in a ruthlessly competitive environment. The new chapter takes a much-needed look at what the future may hold for Internet companies.

Built to Last : Successful Habits of Visionary Companies

James Collins

Economics

The author suggests that the concept of a "new economy" spawned a dangerous misconception: that a fundamentally new and different approach to business is required. Adams debunks each myth chapter by chapter - and gives the real rules for business.

A Good Hard Kick in the Ass : The Real Rules for Business

Rob Adams

Economics is changing radically. This paradigm shift, the biggest in the field for over a century, will have profound implications for business, government and society for decades to come.In this groundbreaking book, economic thinker and writer Eric Beinhocker surveys the cutting-edge ideas of the leading economists, physicists, biologists and cognitive scientists who are fundamentally reshaping economics, and brings their work alive for a broad audience.These researchers argue that the economy is a 'complex adaptive system', more akin to the brain, the internet or an ecosystem than to the static picture of economic systems portrayed by traditional theory. They claim it is the evolutionary process of differentiation, selection and amplification, acting on designs for technologies, social institutions and businesses that drives growth in the economy over time. If Adam Smith provided the inspiration for economics in the twentieth century, it is Charles Darwin who is providing it in the twenty-first.If we can understand how evolution creates wealth, then we can better answer the question 'How can we create more wealth for the benefit of individuals, businesses and society' Beinhocker shows how 'Complexity Economics' turns conventional wisdom on its head in areas such as business strategy, the design of organisations, the workings of stock markets and public policy.As sweeping in scope as its title, The Origin of Wealth is a landmark book that shatters orthodox economic theory, and will rewire our thinking about how we came to be here - and where we are going.

The Origin Of Wealth: Evolution, Complexity, and the Radical Remaking of Economics

Beinhocker, Eric

BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering.

Built To Last: Successful Habits of Visionary Companies

COLLINS, JIM

COLLINS, JAMES

Porras, Jerry

Management & Leadership

Confidence

Self-Help

Kanter, Rosabeth Moss

Success

See the best price to sell, buy or rent books by the Random House Business publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Random House Business

See the best price to sell, buy or rent books by the Random House Business publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Handbook Of Brand Management

Soloing : Reaching Life's Everest

Beyond the Summit : Setting and Surpassing Extraordinary Business Goals

Beyond the Summit : Setting and Surpassing Extraordinary Business Goals

Amazon.Com : Get Big Fast - Inside the Revolutionary Business Model That Changed the World

Built to Last : Successful Habits of Visionary Companies

A Good Hard Kick in the Ass : The Real Rules for Business

The Origin Of Wealth: Evolution, Complexity, and the Radical Remaking of Economics

Built To Last: Successful Habits of Visionary Companies

Confidence