Building a Digital Services Portfolio presents a compelling argument for the need to augment conventional printing services with a full spectrum of digital services designed to increase customer loyalty and capture a greater share of customer spend. Offering the print services provider a step-by-step guide to developing and deploying a digital services strategy, it is loaded with advice, guidance, and links to resources that can speed up the process, from gaining a clear understanding of unmet customer needs through building and implementing an affordable strategy for meeting those needs. Building a Digital Services Portfolio provides crisp insight into: 
- Digital versus offset printing economics and the market drivers causing a shift from conventional offset to digital printing and electronic document distribution 
- Customer business applications most likely to be enhanced by a suite of digital services 
- Categories of digital printing devices available, as well as process enablers such as Web-based order entry and management, variable data printing, finishing for digital and more 
- Investment strategies for entering the digital services market Building a Digital Services Portfolio is a must-read for the entire management team, helping you make decisions that will impact the way you acquire - and retain - high value customers.

Building a digital services portfolio: A guide to digital solutions for the new print services provider

Sherburne, Cary

National Association for Printing Leadership

Written to be easily understood and absorbed by newcomers as well as experienced design professionals, Designer's Printing Companion provides a clear explanation of the computer-to-plate and printing processes, from lithography, flexography and gravure to screen printing and letterpress to digital printing technology. 
The running theme throughout Designer's Printing Companion is "Why?" Whether discussing the fundamental properties of lithographic printing or the various kinds of flexographic presses, Designer's Printing Companion answers the question, "Why do I need to know this?" by focusing on the practical application of knowledge that will be helpful to designers and others in the marketplace. 
While acknowledging the variation in the real-world production processes, Designer's Printing Companion focuses on the main categories you are likely to encounter in the marketplace, and presents this information in a straightforward way that you can not only understand but also remember and use. In plain language and an easy-to-follow format, Designer's Printing Companion steps out of "insider speak." It streamlines the content to the important points graphic designers, newcomers and students need to know - from press technology, image carriers, substrates, inks and color issues to design, technical and economic considerations. 
An invaluable teaching aid and tutorial, Designer's Printing Companion is the desk reference choice of graphic artist professionals, as well as the design student, and anyone who wants to gain a better understanding of printing and printing processes.

Designer's printing companion

Tolliver-Nigro, Heidi

As companies become increasingly aware of the value of their investment in corporate content and the intellectual capital it represents, they are eager to gain full profit potential by leveraging this significant investment to lower costs, improve productivity, and harness their creative assets faster than their competition. A Printer's Guide to Content Management Services demystifies the field of content management services. Whether customer content is managed solely by the print service provider, or the printer links to customer content management systems, learning about - and offering - content management services is vital to the future survival of a print service provider in the digital age. A print service provider must be positioned to play a key role in this asset value chain to extract incremental revenue associated with repurposing that content in print and other media.  In its six case studies, A Printer's Guide to Content Management Services cites real-world examples solicited from a variety of successful service providers who have augmented their businesses by adding content management services to their portfolio of offerings. Using this solid, practical guide, learn how content management services can provide you with a competitive advantage and market differentiation.

A printer's guide to content management services: Profiting from content services in the digital age

Computers & Technology

Web Development & Design

See the best price to sell, buy or rent books by the National Association for Printing Leadership publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by National Association for Printing Leadership

See the best price to sell, buy or rent books by the National Association for Printing Leadership publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Building a digital services portfolio: A guide to digital solutions for the new print services provider

Designer's printing companion

A printer's guide to content management services: Profiting from content services in the digital age