Designer's printing companion

Written to be easily understood and absorbed by newcomers as well as experienced design professionals, Designer's Printing Companion provides a clear explanation of the computer-to-plate and printing processes, from lithography, flexography and gravure to screen printing and letterpress to digital printing technology.

The running theme throughout Designer's Printing Companion is "Why?" Whether discussing the fundamental properties of lithographic printing or the various kinds of flexographic presses, Designer's Printing Companion answers the question, "Why do I need to know this?" by focusing on the practical application of knowledge that will be helpful to designers and others in the marketplace.

While acknowledging the variation in the real-world production processes, Designer's Printing Companion focuses on the main categories you are likely to encounter in the marketplace, and presents this information in a straightforward way that you can not only understand but also remember and use. In plain language and an easy-to-follow format, Designer's Printing Companion steps out of "insider speak." It streamlines the content to the important points graphic designers, newcomers and students need to know - from press technology, image carriers, substrates, inks and color issues to design, technical and economic considerations.

An invaluable teaching aid and tutorial, Designer's Printing Companion is the desk reference choice of graphic artist professionals, as well as the design student, and anyone who wants to gain a better understanding of printing and printing processes.