The statistics are staggering: security losses in the billions, unauthorized computer usage in 50 percent of businesses, $2 million spent per company on a single virus attack. The Black Book on Corporate Security offers a wide range of solutions to these challenging problems. Written by the brightest minds in the field, each of the essays in this book takes on a different aspect of corporate security. Individual chapters cover such topics as maintaining data safety, fighting online identity theft, managing and protecting intellectual property in a shared information environment, securing content, and much more. Written in clear, intelligible language, the book is designed around a “spy” motif that presents advanced information in a simple, entertaining format. Each spread features an “Insider Notes” sidebar, while the research conducted specifically for the book is displayed in easy-to-read charts accompanied by author analysis. Case studies, a glossary, and a resource index multiply the book’s utility.

Larstan's The Black Book on Corporate Security: Cutting-Edge Guidance form the World's Leading Experts (Black Book Series)

Business & Money

Management & Leadership

Larstan Publishing

Written for federal, state, and local governments, each chapter in this book covers a different aspect of securing government information. Each expert author has agreed to share the secrets and advanced-level information gained by years in the business. Chapters cover identity/access management, identity theft, intellectual property, content security, converged networks, recovery strategies, national infrastructure, and more. Case studies, charts and author analysis, and proprietary research make the book accessible, while the writing style makes complex information intelligible to a wide range of readers.

Larstan's The Black Book on Government Security

Education & Reference

Like the Web and email, podcasting -- technology for distributing audio and video on the Internet -- represents a paradigm shift in how businesses communicate with prospects and customers. Although substantial media coverage has stimulated corporate interest in podcasting, its newness and apparent complexity have made businesses wary of entering the fray. The Business Podcasting Bible is designed to ease this process, particularly for marketers looking to increase sales and deepen their relationships with customers. Each chapter uses case studies to cover a different aspect of podcasting. Topics range from podcast metrics to premium and sponsored podcast models to such nuts-and-bolts concerns as how to syndicate a podcast and what kind of equipment is necessary for setup. The book includes informative sidebars, statistics, easy-to-read charts and graphs based on the authors' proprietary research, along with a glossary, resource appendix, and links to Web resources.

Business Podcasting Handbook: Turning Podcasts into a Force-Multiplier for Your Business

Paul Colligan

Marketing & Sales

Written by experts who advise higher-income clients on finances, taxes, insurance, and business, The Black Book of Personal Finance combines its authors’ years of experience into a single volume. Written from an advanced perspective that is intelligible to the layperson, this book presents a wide range of topics for those who either have or aspire to an annual household income in excess of $75,000. Individual chapters cover reasons to avoid the advice of most self-anointed “experts” and cover topics including: an 11-step investing process, a sector rotation strategy that generates gains in any market condition, using life insurance premium financing to dramatically increase cash flow, maximizing bequests to beneficiaries, and more. Like other books in this series, this one is designed with an engaging “spy” motif on each spread that simplifies complex information.

The Black Book on Personal Finance

Finance

From products to political candidates, every marketable item requires one thing: a great PR strategy. But even the best marketing campaign can fail if it’s not directed at the right targets. And in today’s rapidly changing media world — a mare’s nest of multinational media conglomerates — figuring out those targets is a bewildering task. Written by a longtime journalistic insider, The Confessions of an Ink-Stained Wretch offers step-by-step advice on how to find and influence the media gatekeepers, whether in print, on line, or on the air. The book examines the daily reality of the press, warts and all. It shows how a newsroom is structured, who wields the real power, who decides what stories to run, and how to get an editor’s or reporter’s attention. Drawing on colorful anecdotes from his own career, the author demonstrates how to influence the tone of the coverage through effective interviews, press conferences, and other media events.

The Confessions of an Ink-Stained Wretch: An Insider's Secrets to Getting Press

Persinos, John F.

Cybercrime isn’t some new phenomenon. Just ask Howard A. Schmidt, who’s led the war against high-tech crooks for more than three decades. In this fascinating and eminently readable book, he recounts his storied career, from the earliest days of hacking through the formative years of computer forensics up to today’s fight for homeland security. Patrolling Cyberspace is laced with case studies, amusing anecdotes, and cutting-edge security methods worthy of emulation, making it both an engaging memoir and a how-to guide packed with practical advice.

Patrolling Cyberspace: Lessons Learned from a Lifetime in Data Security

Computers & Technology

Schmidt, Howard A.

Certification

Getting Started shows Generation Xers how to grow up” financially by breaking down the stages of life that they will be facing as time goes by. Chapters cover topics from marriage and divorce to real estate, with titles such Because a Hearse Doesn’t Come with a Luggage Rack” (estate planning) and Retirement Planning: Two Six-Month Vacations Every Year.” Using amusing but pointed stories and anecdotes from his own and friends’ experiences, the author explains the importance of prudent financial planning and management in the early years.

Getting Started: The Financial Guide for a Younger Generation

Jones, Brian T.

Personal Finance

Targeted at management, the first six chapters of Secrets of SOA focus on the business impact of service-oriented architecture technological decisions with an emphasis on cost, flexibility, and the ability to maintain business objectives. Each of the six chapters explores a different topic that illustrates the value of a physically integrated SOA infrastructure organized at the enterprise level. Taken together, they demonstrate why enterprise-level planning, backed by a centralized deployment strategy, is essential to the success of SOA. Aimed at the IT executive, the second half of the book deals with specific IT issues raised by SOAs and why these issues are best dealt with on an enterprise level. Among the topics covered in these eight chapters are virtualizing resources, managing heterogeneous workloads, maintaining data and transactional integrity, and the value of proximity.

Secrets of SOA: An Enterprise View on Service-Oriented Architecture Deployment Revealed

Computer Science

Everyone’s heard of public relations,” but what exactly is it? Even among PR professionals, there’s no real consensus. New technologies, new media, and new corporate thinking have caused even more confusion. The New PR: An Insider's Guide to Changing the Face of Public Relations explores the changing face of public relations, with its dramatic shift away from the hoary concept of media relations into sophisticated marketing strategies. Phil Hall draws on his experience as the head of one of New York’s savviest PR agencies to offer a no-holds-barred examination of what works, what doesn’t, and why with the goal of helping readers secure high-impact results. Dispensing with the myth of traditional media, Hall shows why virtual and experiential marketing are today’s most effective messengers. Refreshingly free of dull theory and convoluted language, this entertaining, eminently useful handbook shows readers how PR really works and how to get the most bang for their PR buck.

The New PR: An Insider's Guide to Changing the Face of Public Relations

Hall, Phil

The key to gaining media exposure, whether for a person or product, is through developing friendships with journalists. Just like in everyday life, these relationships are based on mutual respect, understanding, candor, and communication. Once the rapport is established, pitching a successful story idea becomes much easier. But where does one start? How are these relationships developed? Perfecting the Pitch is the professional’s guide to building rapport with journalists. It examines every aspect of working with the media, from understanding beats, deadlines, and communication preferences to crafting the perfect pitch. Public relations expert Benjamin Lewis surveyed hundreds of respected journalists from across the country and across all forms of media to find out what they look for in sources and stories. Through their responses, readers gain valuable insight into how the media operates insight that creates the foundation on which healthy media relationships are built.

Perfecting the Pitch: Creating Publicity Through Media Rapport

LEWIS, BENJAMIN

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