Boston: In A Class By Itself tells of a city built by the Puritans, destroyed by the Great Fire, and rebuilt almost from scratch by a citizenry enriched by immigrants from around the world. In a fast-paced, colorful narrative, sic of Boston's most outstanding journalists and scholars weave a tapestry of the city's stirring past and the happenings of its modern era. Adding a special dimension to the volume are profiles of many of the area's leading businesses and organizations, written by well-known local journalist Nanvy Walser. Richly illustrated with over 500 pictures, all in brilliant color.

Boston: In a Class by Itself

Politics & Social Sciences

Persinos, John F.

Peary, Gerald

Zerbey, Nancy

Todd, Alexandra

Social Sciences

Windsor Pubns

From products to political candidates, every marketable item requires one thing: a great PR strategy. But even the best marketing campaign can fail if it’s not directed at the right targets. And in today’s rapidly changing media world — a mare’s nest of multinational media conglomerates — figuring out those targets is a bewildering task. Written by a longtime journalistic insider, The Confessions of an Ink-Stained Wretch offers step-by-step advice on how to find and influence the media gatekeepers, whether in print, on line, or on the air. The book examines the daily reality of the press, warts and all. It shows how a newsroom is structured, who wields the real power, who decides what stories to run, and how to get an editor’s or reporter’s attention. Drawing on colorful anecdotes from his own career, the author demonstrates how to influence the tone of the coverage through effective interviews, press conferences, and other media events.

The Confessions of an Ink-Stained Wretch: An Insider's Secrets to Getting Press

Business & Money

Marketing & Sales

Larstan Publishing

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Books by Persinos, John F.