Scaling Edges: How to Radically Transform Your Organization

John Hagel III,John Seely Brown,Duleesha Kulasooriya

IDEA BITE PRESS

Why are companies and individuals struggling despite stock market highs and record profits? What deep forces are driving the changes buffeting the world today? How can readers navigate the short-term challenges while taking steps to capture the long-term opportunities? INCLUDES: Shift Happens: How the World Is Changing, and What You Need to Do About It Institutional Innovation: How to Help Your Organization Learn Faster and Thrive Scaling Edges: How to Radically Transform Your Organization This bundle offers the best thinking from the Deloitte Center for the Edge to provide a shorthand reference to the "Big Shift" phenomenon reshaping the global business environment. It outlines a framework for thinking about the fundamental shift from knowledge "stocks" to knowledge "flows" and what changes that shift implies for institutions. The pocket books are an invaluable tool for executives, change agents, and explorers everywhere to start the conversations that will move mountains, and established organizations, toward a more optimistic, creative future.

Big Shift Series Bundle: Shift Happens, Institutional Innovation, Scaling Edges

John Seely Brown

John Hagel III

Duleesha Kulasooriya

Why do so many innovation projects fail? What are the root causes of failure? How can they be avoided? Since 1991, Tony Ulwick has pioneered an innovation process that answers these questions. In 1999, Tony introduced Clayton Christensen to the idea that "people have underlying needs or processes in their lives, that they are addressing in some way right now" - an insight that was to become Jobs-to-be-Done Theory. For 26 years, Ulwick and his company, Strategyn , have helped over 400 companies put Jobs-to-be-Done Theory into practice with a success rate of 86%, a 5-fold improvement. YOU WILL LEARN <ul>
<li>Why companies fail at innovation and how to avoid critical mistakes. 
</li> <li>How to employ the Jobs-to-be-Done Needs Framework to categorize, define, capture, and prioritize customer needs including the following: -The Core Functional Job-to-be-Done and Desired Outcomes -Related Jobs -Emotional and Social Jobs -Consumption Chain Jobs -Financial Desired Outcomes 
</li> <li>A Jobs-to-be-Done Growth Strategy Matrix to categorize, understand, and employ 5 growth strategies: differentiated, dominant, disruptive, discrete, and sustaining. 
</li> <li> Outcome-Based Segmentation 
</li> <li>Outcome-Driven Innovation, the tested innovation process that ties customer-defined metrics to the customer's Job-to-be-Done 
</li> <li>The Language of Jobs-to-be-Done - the syntax and lexicon of innovation.</li> </ul>
I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science,"says the 'father of modern marketing,' Philip Kotler, Kellogg School of Management, Northwestern.

Jobs to be Done: Theory to Practice

Anthony W. Ulwick

PHILIP KOTLER is known around the world as the "father of modern marketing." For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler's book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story - How a Ph.D. economist from M.I.T. became the world's leading marketing authority. This limited edition book covers: new ideas on marketing science and practice - views on the future of marketing and retailing - views on place marketing, person marketing, idea and cause marketing - encounters with museums, art collectors, and the performing arts - concerns about the growing threats to Capitalism and Democracy - proposals for reducing poverty, corruption and income inequality - international adventures in Italy, Sweden, Japan, India, Indonesia, Thailand, Brazil and Mexico - life in Chicago, Chautauqua and Longboat Key, Fl. - meeting Nancy and their raising wonderful children and grandchildren - adventures at the University of Chicago, M.I.T., Harvard and Northwestern "There's only one name in marketing: Phil Kotler. His latest may be his best-a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago." - Tom Peters, author of "In Search of Excellence" "What Peter Drucker is to management, Philip Kotler is to marketing. Kotler's ideas are endlessly interesting, relevant, and ahead of the times." - Al Ries, author of "The Fall of Advertising and the Rise of PR" "Phil Kotler is the reigning sage of marketing, with vast knowledge, penetrating insight, and a fabulous ability to synthesize a complex topic into truthful simplicity. A master teacher, Kotler continues to shape the minds of marketing leaders around the world-and through his writing, he can shape your mind, too." - Jim Collins, author of "Good to Great"

My Adventures in Marketing: The Autobiography of Philip Kotler

PHILIP KOTLER

Brand Activism has emerged as a values-driven agenda for companies that want to do something about the future of society and the planet's health. This book is a guide for companies that want to make a difference.

Brand Activism: From Purpose to Action

Business & Money

Sarkar, Christian

Kotler,Philip

Management & Leadership

Extinction or REGENERATION? There is no other way. For forty years the institutions of the world have worked to “mitigate” climate change with no results – or worse – failure to stop the rapid destruction of the ecosystems which keep us all alive. Leaders and businesses have largely ignored the cries of our dying planet. A desperate scientific community has taken up arms to spread the word, but the media is deaf, and worse. Our politicians ignore the future for their own selfish interests.\nHow can we protect Nature and build a future based on the Common Good?\nWhere to begin? Is collapse inevitable?\nCan business be regenerative? What does the road look like beyond sustainability? What examples are available for us to learn from?\nCommunity regeneration offers a path to renewal beginning with you – your friends, and the community around you. This books an exploration of the topic - with deep dives into various methods and tactics that have worked in different communities.\nIn this book, we begin to explore the following: One, understand the various definitions for regeneration and understand why regeneration means regenerating the Common Good. What will it take to make the Big Shift to regeneration? Second, how do we regenerate a community? Place-based regeneration is a critical capability we need now. Third, what is a regenerative organization? How can a business become responsive to the needs of the community, society, and nature? Fourth, what does regenerative leadership look like? Can politics be regenerative? Fifth – what is regenerative innovation? Sixth – can our economy ever become regenerative? What will that take? Finally, we look at the lessons from Palermo. What can we do in our neighborhoods? What is the role of the local entrepreneur in building community wealth? We highlight a number of organizations we found during our regenerative project in Palermo. Written as a follow-up to their book on Brand Activism, this book explores how local, community-based efforts at renewal can become transformative across society. Joining forces with Philip Kotler are Christian Sarkar and Enrico Foglia. Together they are work on regeneration strategies for government, organizations, and communities - via the Regeneration Marketing institute (a vehicle to promote the paradigm shift we so require now).\nDon’t despair. Mars can wait. We can still save this beautiful planet – the only world we’ve got.

REGENERATION: The Future of Community in a Permacrisis World

Foglia, Enrico

Economics

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