Following in the bestselling footsteps of Little Red Book of Selling, Little Red Book of Sales Answers, Little Black Book of Connections, and The Little Gold Book of YES! Attitude, Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the reader will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the reader from mental readiness to the principles of getting your way and the power that persuasion offers. He challenges the reader to prepare before they present, to prepare before they try to persuade. He demonstrates how to change a presentation into a performance and shows how this can be done in any environment. But because persuasion most often takes place in business, he draws special emphasis to the reader's ability to write and sell persuasively. The book talks about the persistence that enables winning persuasion. He brings the Benjamin Franklin quote "If at first you don't succeed, try, try again" to the Gitomer level of "You only fail when you decide to quit," and the book ends challenging the reader how to think about excellence and eloquence. It will be up to the reader to take advantage of the opportunity and harness the power.

Jeffrey Gitomer's Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others

Business & Money

Gitomer, Jeffrey

Marketing & Sales

Financial Times Press

As The Millionaire Next Door revealed, and millions of Americans now realize, building wealth isn't just about working harder or what you choose to invest in: it's about spending smarter. Now, award-winning Tribune Company personal finance columnist Gregory Karp shows how to do just that. This book isn't about depriving yourself: you don't have to become a "financial anorexic," and you won't have to start dumpster diving! Instead, Gregory Karp shows how to build real, long-lasting wealth by plugging the money leaks you're barely even aware of, and making sure you spend with a purpose. Drawing on everything he's learned writing his prize-winning weekly column, Karp reveals surprisingly painless, little-known techniques for eliminating wasteful spending in every area of your financial life. Karp shows how to spend on what you really care about, not what you don't... understand the real value of comparison shopping...save money in giving gifts without becoming a cheapskate. Karp shows how to slash your phone bill... spend less on food without changing what you like to eat... eliminate spending leaks in insurance, education, entertainment and beyond. From the clothes you wear to the cars you drive, Living Rich by Spending Smart will help you build a life that's truly rich, because it's truly financially secure.

Living Rich by Spending Smart: How to Get More of What You Really Want

Karp, Gregory

Economics

Achieve Leadership Genius How You Lead Depends on Who, What, where and when You Lead

Susan Fowler

Drea Zigarmi

Richard I. Lyles

Social networks are no fad. They re a permanent reality: one that offers immense opportunities to smart, innovative businesses. Now, top social networking consultant Juliette Powell reveals how dozens of innovators are driving real ROI through social networks and how you can, too.

33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking

Powell, Juliette

Management & Leadership

Law for Purchasing and Supply divides this complex area of the law into five logical parts: chapters introduce a topic area, explain the relevant law and give examples of how the law is applied in practice. This step-by-step approach enables the authors to maintain a comprehensive coverage of the subject, while ensuring it remains accessible. Law for Purchasing and Supply, 3rd edition, has been fully updated to take account of new legislation and case law, including the introduction of the Competition Act 1998 and recent judicial decisions which, together with incoming European legislation, affect basic rights under the Sale of Goods. The relationship between civil and criminal law in this area is examined and the implications of future developments are discussed.

Law for Purchasing and Supply

Griffiths, Ivor

Specialties

This new book in the Exploring Corporate Strategy Series brings together a selection of 17 chapters which provide readers with material on a range of important strategic issues of particular relevance to the public sector. The chapters cover most of the major strategic themes from Exploring Corporate Strategy which is also reflected in the chapter sequence.

Exploring Public Sector Strategy

Politics & Social Sciences

SCHOLES, Kevan

Politics & Government

The book is directly relevant for students on HND, degree and professional courses. This market-leading text covers the whole range of activities necessary for the analysis, design and implementation of computer-based information and data processing systems. The authors emphasize the role of people, management and quality issues, and consider practical and business realities.

Systems Analysis and Design

Computers & Technology

Yeates, Donald

Computer Science

Taking a technical approach, this text looks at what defines a project and at the various techniques available to project managers. Focusing on: the introduction of project management in established industrial concerns, risk assessment and quality in projects, the four phases of a project, and project management techniques such as Activity-on-Arrow and Activity-on-Node networks. This book is suitable for project management students on a business or engineering course.

Project Management and Project Network Techniques

Lockyer, Keith

A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of strategy in a concise and accessible format.

Understanding Strategic Management

Capon, Claire

Deciding what to have for breakfast, to take the bus or the car and whether to go out on a date are every day decisions, but every decision you make is a choice, often with a wider reaching impact affecting your own life and the lives of others. In other words, you are putting microeconomics into practice

Microeconomics

Cullis, John

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