<p>This book, written by Richard Czerniawski, a veteran, career marketer, tackles critical marketing errors, those grave blunders, slip-ups and missteps, both of omission and commission, that not only lead to underperformance but threaten marketing relevance and brand survival. Importantly, this book addresses what all marketers and their organizations need to do to achieve smart marketing so it matters where it counts: in the marketplace.</p>

Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing

Business & Money

Czerniawski, Richard D.

Marketing & Sales

Brand Development Network International

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Books by Brand Development Network International

See the best price to sell, buy or rent books by the Brand Development Network International publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing