Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing
Description:
This book, written by Richard Czerniawski, a veteran, career marketer, tackles critical marketing errors, those grave blunders, slip-ups and missteps, both of omission and commission, that not only lead to underperformance but threaten marketing relevance and brand survival. Importantly, this book addresses what all marketers and their organizations need to do to achieve smart marketing so it matters where it counts: in the marketplace.
Best prices to buy, sell, or rent ISBN 9781733260800
Frequently Asked Questions about Avoiding Critical Marketing Errors: How to Go from Dumb to Smart Marketing
The price for the book starts from $32.77 on Amazon and is available from 14 sellers at the moment.
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